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How dentists can cope with the broken personal protective equipment supply…
R.V. Scheide Oral & Dental HealthcareAlmost half of the nation's dentists are back to work and open for "business as usual," according to a recent survey by the American Dental Association. But when it comes to the supply chain for personal protective equipment necessary to provide full-service dentistry, business is anything but usual as the coronavirus pandemic lingers on. According to the ADA’s ongoing survey, "COVID-19: Economic Impact on Dental Practices," as of Sept. 7, just 60% of all dentists had a two-week supply of N-95/K-95 masks.
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Is your spa menu optimized for 2020 and beyond?
Elizabeth Donat RetailSometimes it's easiest to overlook the things that you're used to seeing every day. Don't let your spa menu be one of those things. If 2020 has taught us anything, it's that we need to be prepared for change and to think on our feet. Many spas are dealing with restrictions on how many guests they are allowed to service in their space, and this is impacting the generation of revenue. Take this opportunity to optimize your price list to make sure that it's working for you.
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How COVID-19 is changing the exercise industry
Amanda Ghosh Sports & FitnessCOVID-19 has accelerated the adoption of digital fitness solutions, pushing the exercise industry toward a hybrid model. People will still attend brick-and-mortar gyms when the pandemic is over, but digital fitness classes will have increased their foothold in the market. Of course, the adoption of these solutions is not surprising. Many experts believed that the future of fitness was headed this way anyway, with pioneering companies like Peloton, MIRROR, Mindbody, Tonal, and NordicTrack paving the way.
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It’s time for a reset — we need to change the game of business
Jack Stack Business Management, Services & Risk ManagementMillions of Americans are out of work as a result of the pandemic. It’s not their fault. A growing number of small business owners have been forced to close their shops through no fault of their own. The combination of the virus, the ongoing social outcries, protectionism, and trade wars have rocked our great entrepreneurial nation’s very foundation. These shockwaves aren’t expected to subside anytime soon. Now is our opportunity for a reset — we need to change the game.
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The right marketing strategies for keeping new customers your brand has…
Lisa Mulcahy MarketingYour brand may have picked up some new audience segments during the COVID-19 crisis. Now is the perfect time for you to convince those new consumers that your brand has the features they want for the long term — do it effectively and you can hang on to your "COVID customers" for good. Focus on the following five key areas to impress your new audience now and preserve their loyalty as the pandemic continues — and beyond.
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Absenteeism costs employers billions of dollars every year
Grace Ferguson Business Management, Services & Risk ManagementAbsenteeism is a pervasive phenomenon impacting workplaces globally. In the United States, employers — aggregately — rack up billions of dollars in absenteeism costs per year. Before we nail down the numbers, let's review the concept of absenteeism. According to USLegal.com, "Absenteeism is the term generally used to refer to unscheduled employee absence from the workplace." In other words, absenteeism is when an employee fails to report to work as scheduled.
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Study finds 61% of Americans aren’t comfortable returning to the…
Terri Williams Business Management, Services & Risk ManagementAs the country struggles to return to normal — or adjust to the new normal — navigating the world of work is particularly problematic. Some employees consider working from home an added stressor. On the other hand, other employees actually find solace in work, as it provides a respite from the daily deluge of COVID-related headlines. But there’s one thing these employees agree on. A new study by Qualtrics finds that the majority of employees who have been working from home would prefer to continue that arrangement.
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Infographic: The power of mobile messaging
Maggie Kimberl Business Management, Services & Risk ManagementEvery year, companies invest millions of dollars to better understand and serve their customers. All that investment either succeeds or fails at the moment they interact with a customer. Each interaction is a moment of truth. Mobile communications are growing rapidly, and mobile interactions are becoming the most effective means of real-time interactive communication to deliver that moment of truth. Customers are now dictating where and how businesses communicate with them and not the other way around.
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The hazards of a lifetime warranty: Whose lifetime are we talking about?
Anne Rose RetailBeware of stamping "lifetime warranty" on your products without considering all the ramifications. It’s a well-intentioned move, perhaps. But it’s also primed for fraud and abuse. You might offer that logo as a proud symbol of your product’s quality — that it can withstand a lifetime of use and, therefore, is worthy of your purchase. Some customers, however, interpret that logo as not worthy of their investment in care or respect because, "No big deal if I break it; I’ll just get a free replacement."
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7 of America’s best beer gardens
Dave G. Houser Travel, Hospitality & Event ManagementThe beer garden (or biergarten to be linguistically accurate) is a traditional German outdoor pub that serves beer and eats at communal tables. American breweries and restaurants have added their own twist to this traditional and culturally significant gathering place. Most U.S. beer gardens are of Bavarian heritage or influence, but beer-loving Bohemians from the Czech Republic and Slovakia have maintained a beer garden tradition of their own. Here are seven of the best beer gardens America has to offer.
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