All Communications Articles
  • 7 ways new managers can shine

    Roberta Matuson Business Management, Services & Risk Management

    "Psssttt…Can you keep a secret? I’ve just been made a manager and I haven’t a clue what to do!" This was exactly what went through my head over 20 years ago when I found myself suddenly in charge. My focus should have been on what I could do to shine from day one. But instead, I worried that it would only be a matter of time before my secret was out. It's no secret that those who find themselves tossed into management with little more than a hope and a prayer aren't ready to fully engage in all that is required of more experienced managers. But there is certainly something about you that indicated you were right for this job.

  • The road to organizational excellence

    Bob Harris and Desiree Bennyhoff Association Management

    "Organizational Excellence" is a class taught at the Institute for Organization Management (IOM), sponsored by the U.S. Chamber of Commerce Foundation. The class starts by asserting, "Organizational excellence starts with a commitment. To be the best you must have a hunger." Reaching excellence will distinguish the organization from mediocre ones. An inward evaluation is an important part of the process. Do not let identified weaknesses be roadblocks.

  • Infographic: The future of work

    Brian Wallace Business Management, Services & Risk Management

    Office culture has grown and evolved over the years. Today, employees look for workplaces that value work-life balance, support their health and well-being, and offer flexibility and perks. Furthermore, a majority of employers plan to implement workplace culture initiatives to boost employees’ engagement in health. Check out the infographic in this article, which dives into the psychology of productivity, how workplace culture impacts your business, and how to attract and retain the best talent.

  • How to use personalization as a family marketing tool

    Lisa Mulcahy Marketing

    Personalization is one of the biggest trends in online marketing right now, and that’s for good reason. The closer you can tailor your marketing approach to the specific needs of your audience, the bigger the bang you'll get for your advertising bucks — and the more ad revenue you'll attract. Is your brand family-friendly? If so, personalization is an incredibly effective way to boost sales and loyalty. Try these scientifically tested tips to give your clientele what they want in a powerful way.

  • 3 steps to new employee success

    Catherine Iste Business Management, Services & Risk Management

    The honeymoon period for new employees provides a prime time to set the stage for unlimited success. While some employers unfortunately also call this the introductory period and try to use it as an evaluation window within which to weed out new hires, we should look at it as a litmus test for our own success and a chance to invest in the success of an employee. Employees come in ready to make an impact, optimistic about the opportunity and eager to learn. Here are three steps to take to fan that flame of enthusiasm into a sustainable fire.

  • Which industries will benefit most from the industrial internet of things?

    Joseph Zulick Science & Technology

    A common statement among historians of the 1849 gold rush was that the people who were most likely to make the most money were the ones who made tools for the miners and not the actual miners themselves. As industries like transportation, manufacturing, technology, energy and healthcare pursue success with the industrial internet of things (IIoT), this colloquial wisdom stands true. IIoT equips these sectors with the information and data to operate their businesses more effectively.

  • Compete on others’ weaknesses, not their strengths

    Anne Rose Marketing

    When your niche is responsible for your success, why would your company abandon that winning strategy to compete against other companies' strengths? A chain of hardware stores that owes its success to its niche of providing personal customer service, advice, and DIY knowledge has recently considered competing against big online stores to deliver products in one day. Does that make sense to abandon your core competency and spend inordinate money to expand in an area that another has already locked up?

  • Employees want to be recognized, but not how you think

    Terri Williams Business Management, Services & Risk Management

    Your employees want you to recognize their hard work and efforts, but a survey of 16,000 professionals in 4,000 companies representing various industries and roles reveals that they may not want to be recognized for only major accomplishments, don’t necessarily want a cash reward, and some would prefer that the recognition didn’t occur in front of everyone in the organization. According to a recent Deloitte Greenhouse survey, most employees (54%) would prefer a verbal "thank you" for day-to-day accomplishments, while 31% would prefer to have that thanks in writing.

  • Steps to help close the divisions in our society

    Simma Lieberman Business Management, Services & Risk Management

    According to Forbes magazine, hate crimes in 30 major U.S. cities rose by 9% in 2018. Most of the victims were black, Jewish, LGBT or immigrants. This is serious and not only impacts us in our communities but also in the workplace. Racist rhetoric is on the rise, along with the perpetuation of stereotypes and bullying based on religion, skin color, ethnicity and sexual orientation. What impacts the community impacts the workplace. If people are afraid of being verbally or physically attacked outside of work, they can't be productive at work.

  • Signs that your church brand isn’t working

    Mark MacDonald Religious Community

    What exactly is a church brand? It’s more than your logo — although your visual brand is the "outfit" your church brand wears. So, what is it then? It’s the controlled promise (or story) that is consistently spoken so your congregation understands why they attend. It should be compelling, needed, and relevant. Your logo simply reminds someone visually about that beneficial message thread. Here are seven indicators that your church brand isn’t working.