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Easy ways to discover what interests your target audience

Sheilamary Koch Marketing

Learning about your audience can be incredibly easy. According to a study by content marketing strategist Jordan Loftis, successful marketers are 242% more likely to conduct audience research at least once per quarter — while 56% of what he calls his most elite marketers conduct research once or more per month. Here's a compilation of best tips from expert marketers for going beyond basic demographics to glean important insight about your audience.

What is the future of leadership?

Terri Williams Business Management, Services & Risk Management

If everything rises and falls on leadership, are we in good hands, or should we be concerned? While technology is moving at the speed of light and leveling everything in its path, leaders often seem hesitant to change their rather archaic traditions and beliefs. This is causing some uneasiness among employees and other stakeholders. So, what is the future of leadership, and how can leaders be effective and successful in this brave new world?

Does a jump in personal loans signal economic trouble ahead?

Seth Sandronsky Business Management, Services & Risk Management

As night follows day, economic expansions end in recessions. Consumer debt is a part of each chapter. On that note, the consumer credit agencies — Equifax, Experian and TransUnion — are reporting a rise in personal loans over recent months. Is this a sign of trouble for the U.S. economy? Thomas Oppel is the executive vice president for the American Sustainable Business Association. "Short term, an increase in personal loans obviously helps continue to fuel consumer spending," he told MultiBriefs in an email. Debt-fueled consumer demand has a downside, though.

Is there something you’re meant to do?

Catherine Iste Business Management, Services & Risk Management

Whether it is the cold weather sweeping across the country, the shorter daylight hours or the end of the year, many of my clients and colleagues have recently wondered aloud whether they are in the right place or doing the right thing. While questioning our professional purpose can be disconcerting, it can also be a healthy exercise. Here are a few tips for facing the big question of whether we are doing what we are meant to do.

Infographic: How to secure your data from mobile apps

Brian Wallace Science & Technology

How do apps steal your personal information? It turns out they're not really stealing at all, because in the fine print they tell you what data they are taking and what they plan to do with it — it's just that no one reads the fine print. Additionally, user data is very valuable: more than $100 per user for most platforms. Learn more about how apps compromise privacy with this infographic.

Strategies for surviving the next recession

Lloyd Princeton Business Management, Services & Risk Management

Will we or won't we? The verdict is still out on whether the U.S. economy is headed into recession sometime next year. More worrisome at the moment is the number of other leading economies that are teetering on the brink of recession, such as Germany, Italy and, of late, Hong Kong. Growth is slowing in China and other BRIC countries. And who knows what impact Brexit will have on the European Union economies. Directly or indirectly, any of these eventualities could impede our industry. While there is no cause for alarm at the moment, it’s always wise to be prepared for any eventuality.

Tech CEOs hesitant to upskill workforce despite anticipated impact of AI…

Terri Williams Business Management, Services & Risk Management

Within the next three years, only 42% of tech CEOs plan to upskill the majority of their workforce, according to a KPMG report. However, the 2018 World Economic Forum projected that at least 54% of employees in all industries will need to be reskilled and upskilled if companies are expected to remain competitive. So, why aren't more tech CEOs reskilling or upskilling their employees — and is this a problem?

4 tips to plan your day productively

Mashaal Ryan Business Management, Services & Risk Management

Productivity has been a buzzword for years now. There are hundreds of methods, videos, TED Talks, articles, products and planners out there for every single type of mindset and place in life. No matter if you’re a small business owner, a healthcare professional, a CEO, or a teacher, there are specific ways that these productivity gurus are reaching out to you, wanting to help you be more productive. But no matter who you are or what your vocation is, it all comes down to your day.

How sharpening your voice search approach can boost your company’s…

Lisa Mulcahy Marketing

Voice search is a popular way for consumers to seek out what they want to buy online. It's also crucial for you to understand on a granular level. When you provide a great response to a customer's audible query, you are establishing a powerful and definitive relationship with that customer instantly. Make sure the impression your voice search approach makes is helpful, human, and convenient to understand and navigate. You may win over that consumer immediately.

Don’t dig a deeper hole for yourself

Anne Rose Business Management, Services & Risk Management

Here's the quandary: you've allowed an employee's unacceptable behavior to continue long term without serious repercussions. Now what? You personally like this employee. When she's at work, she does a good job. Co-workers and customers like her. The problem is her chronic absenteeism or tardiness, for example. You tried talking with this person months ago, which resulted in a lot of tears that only made you somehow feel guilty for hurting her feelings. She promised to improve, and for a couple of days, she did.

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