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For now, a lack of transparency for the Paycheck Protection Program

Seth Sandronsky Business Management, Services & Risk Management

How is Uncle Sam’s Paycheck Protection Program (PPP) helping small firms with forgivable loans during the COVID-19 pandemic that has closed businesses across the U.S. and put tens of millions of Americans out of work? The answer is unclear. On that note, we turn to Treasury Secretary Steven Mnuchin. He wants to prevent the taxpaying public from knowing PPP borrowers’ names. They are "confidential" and "proprietary," Mnuchin said in sworn testimony to the Senate Committee on Small Business & Entrepreneurship recently.

Neuromarketing: An exciting new technology to revolutionize your marketing…

Lisa Mulcahy Marketing

According to a new report, the most significant adjustment in marketing activity during the age of COVID-19 has been to change messaging, with almost half (45%) of responding business owners doing so. Imagine how powerful and effective your updated messaging could be if you knew exactly what your consumers found exciting on a cellular level. This is entirely possible thanks to neuromarketing, an exciting, fresh technology that is tipped to revolutionize how brands can message their demographics. Here are some key points about neuromarketing you need to know.

How to avoid COVID-19 scams

Terri Williams Business Management, Services & Risk Management

COVID-19 has led to a loss of life, decimated the economy, and instilled uncertainty and fear. Unfortunately, those aren't the only negative effects. The Federal Trade Commission has issued a warning regarding numerous coronavirus scams, which have the potential to cause even more financial woes among consumers. And Self Financial, a credit-building company, recently published a comprehensive list of current COVID-19 scams.

What benefits do employees want the most?

Grace Ferguson Business Management, Services & Risk Management

Prior to COVID-19, healthcare coverage, paid time off, and retirement plans often ranked as the most desired benefits among employees. During the pandemic, these benefits — while still highly valued — have experienced distinct changes. For example, what employees want in healthcare benefits has taken on new meaning.

10 ways to start promoting equity and stop racism

Simma Lieberman Business Management, Services & Risk Management

I've worked in diversity, equity and inclusion for over 25 years. Because of my work, I get calls and emails every day from non-black, mostly white people who want to know what they can do end racism and inequality, particularly in the workplace. The people who contact me range from hourly employees to clients who are CEOs of corporations and executive directors of nonprofits. In response, I decided to put together a starter list of actions. Below are 10 basic actions you can begin taking.

How to back the strategic plan with resources

Bob Harris and Leonard Toenjes Association Management

There is a saying, "Put your money where your mouth is." It means if you have an idea or plan, it should be supported by resources. Without aligning resources any plan is unlikely to succeed. In associations, resources include time, finances, committees, leaders, and staff. A strategic plan is a roadmap for the board. Sometimes it is called the board’s GPS: goals, priorities, and strategies. Let’s use travel planning as an analogy.

The new study on COVID-19 transmission that can help convince every patient…

Lisa Mulcahy Medical & Allied Healthcare

As a healthcare professional, you know the critical importance of face masks for stopping the spread of COVID-19. You no doubt also know that some of your patient population is not in compliance with doing so, which is a very worrisome issue. However, a brand-new study from researchers Renyi Zhang, Yixin Li, Annie L. Zhang, Yuan Wang, and Mario J. Molina, "Identifying airborne transmission as the dominant route for the spread of COVID-19," can offer you the informational support your physicians and staff need to communicate the importance of mask-wearing to these patients.

Tracking how we view interior design

Michael J. Berens Interior Design, Furnishings & Fixtures

Walk into a room and the mind immediately begins to note its characteristics. As the eyes scan the objects before them, they register the quality of light, color, texture, contrast, arrangement, what is familiar and what is unfamiliar. In a matter of seconds, the brain processes all that information and generates an emotional reaction to the space. What happens in those few seconds, where do the eyes go, and how might our understanding of that process help improve the way spaces are designed in the future?

How split testing can give a big boost to your digital marketing strategy

Lisa Mulcahy Marketing

As a digital media marketer helping your brand emerge from the COVID-19 pandemic, you know that taking stock of where your ad planning stands is critical. A new report finds that 73% of all businesses surveyed are working on strategic planning. One powerfully effective way to evaluate your brand's strategy is with split testing. This is an easy way to determine how well your marketing assets will truly perform.

Balancing productivity and breaks: The importance of employee rest

Indiana Lee Business Management, Services & Risk Management

As an employer, productivity is one of the keys to the definition of a quality employee. You are actively seeking out someone who can get the job done in a reasonable amount of time, who is organized, and who is capable of prioritizing work tasks throughout the day. Someone who won’t stop until not only is everything finished, but it is perfect. Right? Well … maybe take back that last sentence. It may come as a pretty big shock to many employers, but studies show the last bit isn’t really what you want in a highly productive employee.

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