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Marketing ecosystems are new ways to connect now and after COVID-19
Lisa Mulcahy MarketingAs a marketer, you're no doubt familiar with the concept of "tribe" marketing — the practice of identifying consumer groups in certain interest bubbles that you can spread word of your products and services to. As the COVID-19 pandemic continues, a fresh, excellent way to expand your business now and for the future is to take the "tribe" concept a step further. Think of your customer base as a series of "ecosystems" — self-contained groups that thrive and respond best within a certain communication climate.
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Explore membership dues grants as a pandemic alternative for your organization
Robert C. Harris Association ManagementMembers have a long-standing relationship with their organizations. The pandemic has caused businesses and individuals to rethink their expenses. Dues may be on the chopping block. Executive directors are asking how to save members. Send out dues’ renewals now, delay or waive? Ideally, membership is viewed as indispensable. Organizations have had a surge in member calls for assistance in solving problems. Programs and education have increased to meet demand. Advocacy efforts have amplified to address regulatory problems and provide solutions.
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Avoiding customer churn: How to secure repeat business for your brand as…
Lisa Mulcahy MarketingCustomer churn is rampant throughout today's marketing landscape. Data from Search Engine Watch found that, since the pandemic began, 46% of surveyed marketers report they have lost customers, and just 12% of those surveyed report they were able to gain new customers during the quarantine. How does a brand start to combat customer churn? Here are five key steps marketers should take to keep buyers interested, satisfied and secure during the pandemic — and preserve their loyalty after COVID-19.
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How to keep your business and employees on track no matter who wins the…
Amanda Kowalski Business Management, Services & Risk ManagementFor months, Americans have been counting down to Election Day. Now that it’s within days, it’s time to talk about the day "after" the election. Some of your employees and customers are going to be really happy, and some are not. But you still have a company to run, work to be done and products to sell. You don’t need to deal with gloating, miserable or warring workers. And what happens if there isn’t a decision on Election Day? It could take some time to count all those votes, especially if the results are close. Don't look for either of the candidates to concede, either.
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How to use visual storytelling to grow your business
John Allen Business Management, Services & Risk ManagementMany of you will have heard the saying, "Content is king!" And while content is still extremely important, what is really "king" is the ability to grab your audience’s attention, keep it, and engage them with your brand. Marketing is usually the first touchpoint for customer experience, and first impressions are extremely difficult to change. It’s vital that you get this right. Easier said than done, right? Wrong. What you really need to know about is visual storytelling. Studies have shown that blog posts with visuals drive up to 180% more engagement than those without.
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Tax this: California’s Proposition 15
Seth Sandronsky Civil & GovernmentThere is a fiscal-political story heating up in the world's fifth biggest economy this election season. Proposition 15 on the California state ballot Nov. 3 would tax commercial and industrial properties, except commercial agriculture, at their market value. Property taxes on residential properties would continue to be calculated on the purchase price, also known as the split roll valuation. "Upon full implementation," according to the California Legislative Analyst’s Office, "the measure’s shift of most commercial and industrial properties to market value assessment would increase annual property taxes paid for these properties by $8 billion to $12.5 billion in most years."
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After the planning retreat: A strategic plan without implementation is…
Robert C. Harris Association ManagementBoard retreats create enthusiasm. Ideas are written on a flipchart and groups make recommendations. The result is a menu of priorities. Everybody feels good about the time they spent creating an envisioned future for the organization. Soon after the exercise, the daily tasks become the priority. The ideas get placed in a drawer to collect dust. Later in the year you might hear a volunteer ask, "Whatever happened to our strategic plan?"
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Avoid unnecessary layers of governance
Robert C. Harris Association ManagementRestaurant menus offer ways to enhance a plain hamburger. Would you like cheese? Want to add tomatoes, lettuce, onions, and pickles? Smoked bacon is tasty. Don’t forget ketchup and honey mustard. The more add-ons, the messier the burger. Does your governance model resemble a stacked burger? Have layers been added that require a bigger board, lengthy processes, unnecessary filters, or stifle progress?
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A complete list of 22 cybersecurity tips every user must follow: How many…
Oliver Noble Science & TechnologyDid you know that approximately 6.85 million accounts get hacked every day? This is 158 accounts per second! Even though the statistics are shocking, every user can avoid the risk of becoming a target just by following the right cybersecurity practices. Repetition is the mother of learning, so it’s a good idea to go over the things you think you already know. This list includes 22 key tips every computer and internet user should follow to protect themselves from becoming a victim of cybercrime.
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4 COVID-19-related changes that could outlast the pandemic
Amanda Ghosh Business Management, Services & Risk ManagementCOVID-19 is changing the landscape of daily life. While some changes are minor and easy to adopt, changes like working from home create significant shifts in our social lives. Masks, virtual learning, ghost restaurants, and increased use of hand sanitizer are just a few of the pandemic-related changes that could stick around after the health crisis ends.
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