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Podcast: The key traits of a successful cash-practice entrepreneur

Jarod Carter Healthcare Administration

Jarod Carter is often asked, "What is the key to success as an entrepreneur?" Based on what he’s observed in his own businesses as well as the many other practice owners he’s coached in his Mastermind group, the main factor governing your results is always the perspective you apply as you begin. By mastering the right mindset, you can create a fulfilling opportunity to serve your patients instead of turning yourself into a stressed-out workaholic.

How to govern more efficiently

Robert C. Harris Association Management

In a regional webinar on good governance the chief elected president said, "Bob taught us these practices years ago. We adopted them and now have a more efficient board." When meeting with boards I ask how the governance routines came about. The common answer, "We’ve always done it this way." For example: Why does the board meet every month? Who designed the agenda with more than a dozen reports and updates? How did the board grow to be 28 directors and officers? I thought about the president’s comments about board efficiency. Try these practices to improve governance.

When I’m elected president, I’m going to ‘fix’…

Robert C. Harris Association Management

Most elected leaders know their role is to advance the mission and serve the membership. Others have their own approach. The best question from an incoming president is, “Where is the strategic plan? My job is to advance the existing plan.” A strategic plan is a multiyear roadmap for successive officers and boards. The document helps stay the course. An incoming president wreaks havoc by ignoring the plan in favor of a personal agenda. I have seen presidents unpack a suitcase full of personal priorities. They have given little thought as to how their interests fit within the existing plan.

Infographic: How to become an entrepreneur

Brian Wallace Business Management, Services & Risk Management

If you go back a few generations in time, entrepreneurs were not all about the glitz and glamor of today. It was actually a looked down upon profession. So, what’s changed in the world? Entrepreneurship only works properly with a contract with society to succeed.

3 essential KPIs to align creative output with performance

Elea Andrea Almazora Business Management, Services & Risk Management

Key Performance Indicators (KPIs) are measures used to gauge the success of a business, a campaign, a project, an employee, or processes of production. For example, if you send a fax online with an invoice, an accounting department can use this as part of their KPIs to see the time it takes to receive payment of that invoice. For creative teams, projects, or inputs, measuring performance can be difficult. Businesses with creative departments constantly question the value of those departments. Yet, even though creativity is not easy to define and is hard to measure, it is possible to assess its value using the following three indicators, among others.

5 less explored marketing channels that can bring a lot of value

Petra Odak Marketing

Marketers have multiple options to promote their products and services. You have almost certainly heard of email marketing and social media marketing. Marketers use these methods because they work. And when the marketing is effective, the money comes in. But what about the other avenues you might be ignoring? In this article, let’s look at five less-explored marketing channels that can still bring a lot of value to your business.

Why board orientation is fundamental to the success of your organization

William D. Pawlucy Association Management

How many times have you heard, "we don’t need a board orientation; it is a waste of time," as your organization prepares to welcome new board members? This type of thinking usually stems from the director who likes to exert control over the organization and who easily dismisses any information that would threaten such control. Despite this common misconception by some leaders, board orientation remains one of the most fundamental keys to the success of your organization.

Infographic: How to pick the best email marketing platform for your business

Brian Wallace Marketing

Email is far from dead. While many people are always obsessed with checking out the latest and greatest, email marketing continues to hum along to the tune of significant business, e-commerce, and loyalty programs. With all of the email marketing services out there, how do you pick the one that’s right for your business? Be sure to look for integrations, mobile optimization, automation, and list segmentation. Check out this infographic so you can pick the best email marketing platform for your business.

Podcast: How to market your practice online like a pro

Jarod Carter Marketing

Are you confused or clueless when it comes to Facebook Ads and how to create ad campaigns in-house that actually generate patients for your practice? This episode is for you. For the past eight years, Jordan Mather and his partner have made a business of helping physical therapy practices successfully manage their online marketing. But in light of the mounting financial pressure on those practices during the pandemic, they decided to pivot and teach their clients how to handle their online marketing in-house. In this podcast, you’ll hear some powerful strategies and easy-to-implement tactics for getting big returns on your Facebook Ads and other digital marketing efforts.

Will hospitality and travel recover in 2021?

Linchi Kwok Travel, Hospitality & Event Management

2020 was a very challenging year for most. Besides lockdowns, many companies let employees work from home permanently. When many business activities were put on a break and supply chains were interrupted, the global economy crashed. COVID-19’s impact on the hospitality and tourism industry has been devastating and unprecedented. This article looks at the damage done to aviation, hotels and restaurants in 2020 because of the pandemic and what can be expected for those sectors in 2021.

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