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Podcast: How to maximize word-of-mouth referrals for a cash-based practice

Jarod Carter Healthcare Administration

Word-of-mouth referrals can be one of the easiest, lowest-cost ways to attract new patients to a cash-based practice. While this form of marketing can often be considered quite passive, there are a number of fairly easy things you can do that will improve your results. By employing these tactics, you’ll enhance your online credibility, powerfully connect with your target customer, and dramatically increase your word-of-mouth referrals. In this podcast, Jarod Carter discusses specific strategies that will maximize your word-of-mouth referrals.

What types of knowledge can a law firm marketing agency provide?

Christina Drobney Marketing

Marketing your law firm means that you want to attract clients to your firm. Often, this includes blogging, digital marketing, billboard ads, SEO, and many other strategies. However, doing this takes a lot of time and knowledge. A law marketing firm can do this for you and give you a lot of knowledge on how to do it. It's a delicate balance to invest money in marketing and run your law firm at the same time. Knowledge is the key to success. You need to know which methods are most effective for your law firm.

How the construction industry builds smarter with artificial intelligence

Jamela Adam Construction & Building Materials

With the advent of sophisticated machine learning algorithms and artificial intelligence, the construction industry is one sector to be positively impacted. Traditional processes are no longer efficient in the world of digitalization, and AI is here to stay. Designers, project managers, and construction workers on site are now able to use AI technology such as surveillance drones, 3D printers, and construction robots to automate time-consuming tasks and increase efficiency throughout the value chain.

Governing in a pandemic

Robert C. Harris Association Management

Meetings of the board have almost always been in-person. To attend, directors spent their time and money to fulfill governing duties. Governance changed dramatically in 2020. Associations and chambers piloted new concepts in online governance. Like telework for employees and telemedicine for health, there were doubts. Executive directors said, "We could never govern virtually, directors need to show up in person." A more serious concern has been uttered by board members who consider online meetings inconsequential.

Should we use external risk consultants?

Dr. David Hillson Business Management, Services & Risk Management

Many organizations use external risk consultants to support them in managing risk. Before choosing a risk consultant, it’s important to be aware of the possible benefits and associated risks, as well as having clear selection criteria. For example, the benefits of using an external risk consultant should include guaranteed expertise, drawing on proven solutions from other engagements and leading-edge thinking, among others.

Infographic: The rise of Bitcoin

Bruce L. Gordon Business Management, Services & Risk Management

Ah, Bitcoin. Whether you are a believer or not, there is no doubt that it has been on the rise lately. The question to many is — why? Bitcoin first came on the scene in 2009 — right at the fall of the housing market crisis. While there were then some ups and downs, Bitcoin didn’t hit the stratosphere until 2017, when it jumped from $1,000 to over $19,000. The year 2018 brought on a big crash, especially with a number of fraudulent ICOs (initial coin offerings). All that said, Bitcoin is back. Every day it seems it’s hitting new records — even briefly crossing the $60,000 line.

The importance of communicating with retail store associates about your…

Katie McCarron Retail

When it comes to growing sales through retail stores, manufacturers have countless avenues to invest time and resources — execute awareness-building campaigns, develop exciting point of sale, or increase promotional frequency and depth, to name a few. When executed well, any of these programs can have a valuable effect on sales, but it is important to never overlook the importance of partnering with retail store associates to ensure they are fully educated about your product, its use cases and typical customer questions. Here are four reasons that you should be investing time and resources in educating retail store associates.

What’s the BIG Idea? Episode 1: Sydney Guerrero on business development…

Hank Boyer Business Management, Services & Risk Management

In this episode of What’s the BIG Idea? we visit with Sydney Guerrero, Vice President of Busines Development for Orion Innovation, an $850 million global IT leader in digital transformation and product development services.

Healthy buildings: Construction’s answer to health crises

Mike Floeck Construction & Building Materials

After 12 months of living under the shadow of a global pandemic, burnout about the topic of health is spreading contagiously. If we’re not actively working to keep others healthy, however, we’re likely to experience future, large-scale outbreaks. The buildings in which we live, work and thrive can be more effective at protecting us from harm and preventing the spread of disease by incorporating intelligent design elements. Check out the infographic in this article to learn more about the features that make healthy buildings so healthy, and about the benefits they offer to those who live and work within them.

Change to adapt: How businesses will respond to post-pandemic travels

Linchi Kwok Travel, Hospitality & Event Management

Hospitality and tourism companies are ready for the long-awaited travel recovery in 2021. Many have begun hiring. The hospitality sector alone added 355,000 new jobs in February, making up most of the nonfarm payroll gains in the market. Airlines, too, are preparing for recovery; they have resumed hiring and training and plan to buy new airplanes. Post-pandemic travel, however, will very likely look different from what we knew about travel. COVID-19's devastating impact on the hospitality and tourism industry may have changed how these businesses operate forever.

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