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How to advertise your small business inexpensively

Amanda Kowalski Marketing

Getting the word out about your business can be the most frustrating thing a small business owner faces. If you build the world’s greatest mouse trap, but nobody knows about it, you aren’t going to sell any. With a small business’ limited budget, how can you spread the word? In the 21st century, there are myriad free or inexpensive ways to advertise.

The impact of shrinkage in grocery stores and how to fight it

Andrew Hoeft Food & Beverage

According to industry surveys, retail shrink ranges from 1.7% to over 3% of total sales, with grocery stores operating on the highest end of that range according to FMI’s 2019 Food Industry Speaks study. Beyond direct inventory dollar costs, grocers also experience increased labor costs and lower customer satisfaction as a result of shrink. The COVID-19 pandemic has delivered a temporary Band-Aid to grocers as the sales surge masks underlying root causes and symptoms. However, in time, the pandemic will pass and grocery shrink will rise north of 3% again, unless today’s profits are invested into preventative, long-term shrink savings strategies and technologies.

Gallup poll: Farming, agriculture receive highest marks from consumers…

Scott E. Rupp Food & Beverage

Politicians, media professionals and lawyers could learn a thing or two about brand management from their counterparts in the farming and agricultural industries. It turns out Americans have the most favorable view of the profession, a recent Gallup poll shows. It's the first time those working the fields and farms have received such high marks in more than two decades of Gallup conducting a poll that registers Americans’ views of various business and industry sectors.

Ethology and veterinary practice: The HIREC effect and companion animal…

Dr. Myrna Milani Pet Care

Despite its lack of notoriety like some animal behavioral concepts, human-induced rapid evolutionary change, or HIREC, possesses the potential to alter wild and companion animal behavior in many ways. As wildlife scientists became increasingly concerned about the effects of climate change and habitat destruction on wild animal populations, some researchers chose to study the behavior effects on wild animals who couldn’t or wouldn’t vacate habitats overtaken by humans. In a relatively short time, these animals not only survived in these environments but thrived.

How to build an eco-friendly, sustainable brand through green tech

Nick Shaw Marketing

As we move further into the digital age, consumer groups are increasingly composed of millennials and Gen-Z buyers. These generations not only bring with them a switch to online mass consumerism but also an environmentally conscious target audience. This audience looks for brands with eco-friendly and sustainable ethics. It’s not enough to be aware of general e-commerce trends — you need to dedicate time to becoming eco-friendly.

Study: Dryer weather connected to an increase in COVID-19 cases

Amanda Ghosh Medical & Allied Healthcare

There is yet another reason to wear your mask. A recent study published in Transboundary and Emerging Diseases confirms that drier air is associated with an increase in COVID-19 cases. The study, entitled "Humidity is a Consistent Climatic Factor Contributing to SARS‐CoV‐2 Transmission," is the second to confirm the impact of humidity on the spread of COVID-19. Specifically, a 1% drop in relative humidity was associated with a 7-8% increase in COVID-19 cases.

Report: Was there enough oversight for federal virus aid?

Seth Sandronsky Civil & Government

A new report on recipients of federal pandemic aid from the CARES Act asks if there was adequate congressional oversight before tax dollars went out the door as the economy closed to slow the spread of COVID-19 in March. "The revelation that tens of thousands of CARES Act recipients have records of misconduct — including some cases of a criminal nature — raises the question of whether the eligibility criteria for the grant and loan programs were strict enough," according to Philip Mattera, research director at Good Jobs First, a Washington, D.C.-based watchdog group.

White oak genetics and tree improvement program: A range-wide collaboration

Laura DeWald Natural Resources

An eastern U.S. project focused on developing improved white oak (Quercus alba) and understanding its genetic potential has been established at the University of Kentucky. The project is working with forest, wood, and distilling industries and forestry, conservation, and wildlife agencies and organizations to answer a wide variety of questions associated with genetic variation in white oak. Any interested individual or organization is welcome to join the white oak genetics and tree improvement collaboration.

How small businesses can manage hazardous waste: A guide

Amanda Wilson Waste Management & Environmental

Many small businesses are not even aware that they generate hazardous waste. Hazardous waste is any solid, liquid or gas that is either chemically or biologically treated, burned, incinerated, or recycled. Some companies dispose this waste directly into barren landmasses, rivers, and streams, which can cause serious environmental and health implications.

Minimizing waste that occurs in most industry filling equipment

Michelle Pudlo Manufacturing

Industry waste is abundant, and it grows every year, as most industry filling equipment produces some waste. Minimizing waste with most industry filling equipment is a fantastic way to cut down on potential waste management costs, streamline efficiency, and improve overall workflow. In this article, we’re going to discuss industry filling equipment waste, how it occurs, why it occurs, and how we can reduce waste efficiently and cost-effectively.

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