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Study: How ‘empathy lens’ marketing can increase your brand’s…

Lisa Mulcahy Marketing

As a marketer, you know the importance of brand outreach. Yet, the COVID-19 pandemic has made it more important than ever for your customers to respect and identify with the "faces" representing your products and services. You want your customers to like the point people they deal with initially and bond with them on a fundamental level. How can you most effectively achieve this goal? A recent study published in the Journal of Marketing may hold the key.

Want to fly and stay safe? Here’s what you need to know

Amanda Kowalski Travel, Hospitality & Event Management

Since the COVID-19 pandemic spread around the world, people have figured out ways to conduct business and family reunions without getting on an airplane. But sometimes you have to go. So how do you stay safe on a plane? The Centers for Disease Control says there isn't much likelihood of getting COVID-19 on a plane because of the way air is filtered and circulates, but airplane seating makes social distancing difficult. Still need to go? If you are clear for takeoff, make sure you pack correctly.

A new era for Salt Lake City International Airport

Matt Falcus Travel, Hospitality & Event Management

Salt Lake City (SLC) International Airport has entered a new era with the opening of its new airport terminal, replacing aging older structures that had become increasingly unable to cope with demand and today's expectations. But is this the worst possible time to open a new airport terminal and expand capacity? Overnight on Sept. 15, the existing terminals 1 and 2, plus the International Terminal and associated parking garages at SLC closed, replaced by the new central terminal and initial Concourse A-West, which opened at the same time.

Research paper: Small businesses lose big in COVID-19 closures

Seth Sandronsky Business Management, Services & Risk Management

Social-distancing restrictions have been nothing nice for mom-and-pop shops during the pandemic. In the Journal of Economic Management and Strategy, professor Robert Fairlie takes a deep dive into the harm that COVID-19 unleashed on U.S. small-business owners. "These findings of early-stage losses to small businesses have important policy implications and may portend longer-term ramifications for job losses and economic inequality," he wrote.

Hospitality embraces co-working to entice a new kind of business client

Michael J. Berens Interior Design, Furnishings & Fixtures

Along with bars and restaurants, hotels have been one of the hardest hit businesses during the pandemic. With fewer international and business travelers, they’ve had to pivot and market themselves in different ways to try to attract the local population to avail themselves of their services. Recently, in a move to increase revenues and entice guests, a number of hotels have announced that they have added co-working spaces and packages for individuals and groups, whether they choose to come for a few hours or stay longer.

Will more hotels get into the home-sharing business?

Linchi Kwok Travel, Hospitality & Event Management

There is no doubt that COVID-19 has had an unprecedented impact on the travel and tourism industry. With massive layoffs and closures, many hospitality professionals have noted that they had never seen such a detrimental event to the industry in their careers. Nobody knows when the recovery will take place. Yet, there is at least one exception. The home-sharing sector has already rebounded.

8 of America’s favorite, authentic diners

Dave G. Houser Travel, Hospitality & Event Management

Like baseball, grandma’s apple pie and Elvis, a shiny bullet-shaped diner surely plucks the strings of American nostalgia. For nearly a century, hungry travelers have relied on the classic American diner for fast, affordable comfort food. "As a uniquely American creation, diners are and always will be a melting pot of good food and good people," says Richard Gutman, author of "American Diner Then & Now." In his book, Gutman identifies 35 companies that manufactured diners (also called dining cars or lunch cars) from the early 1900s onward.

It’s time for a reset — we need to change the game of business

Jack Stack Business Management, Services & Risk Management

Millions of Americans are out of work as a result of the pandemic. It’s not their fault. A growing number of small business owners have been forced to close their shops through no fault of their own. The combination of the virus, the ongoing social outcries, protectionism, and trade wars have rocked our great entrepreneurial nation’s very foundation. These shockwaves aren’t expected to subside anytime soon. Now is our opportunity for a reset — we need to change the game.

What would you use if you were a one-rifle hunter?

John McAdams Recreation & Leisure

As the old saying goes, you should beware the man with only one gun because he knows how to use it. A person who shoots hundreds or thousands of rounds through a particular rifle and spends countless hours carrying that same rifle afield becomes intimately familiar with it. That sort of familiarity quite often means that the rifle almost becomes an extension of the hunter, which usually translates into good results afield.

Heathrow’s airlines must pay for failed expansion plans

Matt Falcus Travel, Hospitality & Event Management

A clash has recently developed between British Airways owners IAG and London Heathrow Airport after it was revealed that the airport can pass on the bill for the money it spent on its failed third runway proposal to its airlines. Plans to expand Heathrow with a third runway have been in the works since the 1970s, but in recent years a major push to gain approval was undertaken; so much so that early preparation and investigation works, not to mention the planning and legal work behind the bid, amounted to $650 million.

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