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5 mobile content tips backed by statistics
Vince Nero MarketingMobile trumps desktop. Content marketers must understand the parameters of different smartphones, social media platforms, and email applications in order to effectively reach their audience in today’s mobile environment. Here is a list of five content marketing tips we believe will elevate your mobile marketing campaigns. This resource is, of course, mobile-friendly and can help you identify marketing opportunities for your company.
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The rise of tech-augmented hospitality
Bambi Majumdar Travel, Hospitality & Event ManagementAccording to Amadeus’ Drivers of Change in Hospitality report, tech-augmented hospitality will be a major driver of travel trends. This is crucial for the future, as the International Air Transport Association (IATA) says there will be a whopping 8.2 billion air travelers worldwide by 2037. Next-generation hospitality services will need to keep in mind that many travelers are expecting experiential, personalized, and seamless experiences at all steps of their journeys. Hospitality companies need to invest in technology solutions to meet the evolving needs of travelers and hotel guests of the future.
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How to get started with digital giving
Deborah Ike Religious CommunityWith fewer people using checks for purchases (or even carrying a checkbook with them), it’s time to consider providing additional giving options. By creating a digital giving platform where your members can donate online through their phone or on a kiosk, you may actually see an increase in donations. If technology is where people are hanging out anyway, why not meet them there? Here’s an introduction on how to get started with digital giving.
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Youth climate change lawsuit controversy continues
Michelle R. Matisons Waste Management & EnvironmentalSeven-generation sustainability is the idea that we should only impact the earth in a manner that can sustain itself seven generations into the future. We may be far from that sensibility today, and time is running out, but young people are making a notable contribution to nothing short of planetary survival. From jobs to health to education, many issues connect to the planet’s future, and the young will bear the greatest brunt of any negative ecological developments.
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Where to reach customers on social
Emma Fitzpatrick MarketingEver since the iPhone launched in 2007, people have spent more and more time on their phones than ever. That led to people spending much more time with media every day and every year. At the same time, more and more people were jumping on the smartphone train. While it seemed like the upward trajectory would continue forever, it showed signs of slowing last year. Of course, the daily time spent is still significant — clocking in at 75 minutes per day on social. Where do users spend those 75 minutes, and how can your business ensure you’re reaching them?
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How to earn money while living a nomadic life
Connie Ulman Recreation & LeisureHow do I make living on the road? This question is a perennial hot topic in the RV community. There are numerous options, but there are also numerous scams. My hope is to help you weed through some of those scams and find realistic ways to earn a living while traveling. I have scoured the web and networked with fellow RVers and business owners to create the following list of legitimate virtual jobs and work-from-home jobs.
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Experiential marketing is in. Is your packaging creating an experience?
Corey Gustafson MarketingExperiential marketing is about making your consumers feel truly immersed in the experience of your product. An often-overlooked opportunity for experiential marketing is packaging. Packaging provides companies with the opportunity to make their product even more interactive. By utilizing interactive elements in the opening experience and aesthetic of the packaging, you create a whole new realm of experiential opportunity. Let’s discuss how you can create an experience through packaging alone.
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FAA confirms more Boeing 737 Max problems
Michelle R. Matisons Transportation Technology & AutomotiveIt has been almost three months since a Boeing 737 Max 8 crashed in Ethiopia in March. Subsequent months have produced an especially tense safety review process since the 737 Max 8 plane model is the most common in the world. After three high-profile incidents within the past nine months, Boeing is in the midst of a greater discussion on airline regulations and safety standards. Now, it looks like the 737 Max will be grounded until at least August. What went wrong?
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Why we need more graduates to enter the trades
Brian Stack EducationEvery month or so, a community member or parent in my high school sends me an article that talks about how schools need to spend more time investing in the trades. The latest share came from the Hechinger Report’s Matt Krupnick, who wrote about how after decades of pushing bachelor’s degrees, the U.S. needs more tradespeople. Krupnick went on to share how states like California are spending millions of dollars on campaigns to revive the reputation of vocational education. California’s efforts are at the heart of a debate raging across our country. Trades have often had an "image" problem, being seen as a less-desirable alternative to college. This is wrong.
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New study: Rural telehealth capabilities are lagging
Scott E. Rupp Medical & Allied HealthcareTelemedicine is frequently touted as a technology tool that can help improve healthcare access for rural populations, especially in areas with physician shortages. But telemedicine might not be the silver bullet to improve rural healthcare when those same areas have significant infrastructure challenges, new research says. Telemedicine may have trouble even getting implemented in these locales because of "substantially lower broadband penetration rates," a research report published in Annals of Internal Medicine found.
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