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The impact of increased VR use in K-12 education
Bambi Majumdar EducationAs the use of digital technology expands across the K-12 spectrum, newer tools like virtual reality (VR) are creating quite an impact. A slew of ed-tech companies have introduced VR apps that can transform the way we teach and learn by bringing vivid experiences to the classroom, which can attract and inspire young minds. VR-based lessons, virtual field trips, and immersive science labs all have immense potential to increase student engagement and performance and boost learning outcomes.
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Overcoming obstacles to teaching about climate change
Sheilamary Koch EducationA radio program, entitled "Teaching Climate Change: Push and Pull," aired on April 23 on Washington, D.C.'s WAMU-FM immediately following the release of a new NPR/Ipsos poll showing that teaching climate change in schools is supported by over 80% of teachers in the U.S. Teachers backing climate change education may not surprise you — what's alarming is the gap between support for it and its prevalence in K-12 schools around the country. The nationally representative poll of 505 teachers showed 86% in favor of climate change education — yet only 42% actually teach it.
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Should your brand be using Groups on Facebook?
Emma Fitzpatrick MarketingUp until early 2018, most companies did not use Groups on Facebook. Why would they when they had already built a community of followers on their page? That January, though, Facebook announced the algorithmic change that is still plaguing brands: their content is not ranked as highly in the News Feed as posts from friends, family and Groups. User-generated content could be a way to encourage friends and family members to amplify company messages. For that to be successful, though, you must depend on others. That’s why some businesses saw Groups as the best way to potentially "beat" the new algorithm.
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STEAM education for English learners
Erick Herrmann EducationEducators all over the world are familiar with the importance of STEM as critical skills in the 21st century. Employers around the world are looking for students who are proficient in these content areas as pathways to college and career readiness. Some have included another letter acronym in this abbreviation, an "a" for "art." This iteration creates the acronym STEAM: science, technology, engineering, art, and math. While it is easy to recognize the importance of integrating these areas into instruction, when working with English learners, teachers may feel that there are challenges or issues that arise for implementing deep STEAM instruction with this population.
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Podcast: A cash practice fueled by Instagram
Jarod Carter MarketingWith over 75,000 followers, Leon Knight gets at least one patient a week directly from Instagram. For a small solo cash practice … that’s huge, especially since he currently does zero paid social media advertising! In this episode, Knight shares with us how he grew such a following, the kind of content that brings in local patients, and what he does with his social media to show that his practice is all about the patient.
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Is Amazon’s departure from restaurant delivery permanent?
Linchi Kwok Food & BeverageAmazon Restaurants, a food delivery app like UberEats, will officially close on June 24. Amazon entered the restaurant delivery business in Seattle in 2015, but it has been struggling to compete with UberEats, Grubhub, Postmates, and DoorDash — the four dominant players in the market that control 93% of market share. While it may seem like a smart decision for Amazon to end its restaurant delivery service at this point, I do not believe the company wants to give up this business just yet. When the timing is "right" again, Amazon will very likely get back to the restaurant delivery service, possibly through integration with its fresh-food grocery delivery service.
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Media trends marketers must know from the Mary Meeker Report
Emma Fitzpatrick MarketingFor marketers, it’s like Christmas in July! The 2019 Mary Meeker Internet Trends Report recently published. For 20-plus years, this industry-defining report has captured how consumers in the U.S. and across the globe are using the internet and interacting with media. Don’t worry! We broke down the 300-plus-page report into an easy-to-scan list with the insights you need to make informed marketing decisions for the rest of 2019.
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Wellness experts think Twitter CEO’s wellness habits can be harmful,…
Terri Williams Medical & Allied HealthcareOn a recent podcast, billionaire Jack Dorsey, CEO of Twitter and Square, shared several of his wellness habits, including how he only eats one meal per weekday, fasts all weekend, and alternates between saunas and ice baths several times each day. However, wellness experts Addie Greco-Sanchez and Lynne Everatt, co-authors of "The 5-Minute Recharge," believe that some of Dorsey’s habits may be harmful and isolating.
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Data interoperability and why it matters in education
Bambi Majumdar EducationData interoperability in education refers to the secure and seamless exchange of data between the various platforms that are used in the classroom and overall in K-12 education. Today, we use a blend of collaborative software, learning management systems, and various mobile apps to learn. Yet, the information is not easily transferred between these platforms. Educators find it cumbersome to transfer data, and this creates friction in learning and information gaps as well.
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A new device that measures stress
Dorothy L. Tengler Mental HealthcareAccording to a new survey from the American Psychological Association, average stress levels in the U.S. rose from 4.9 in 2014 to 5.1 on a 10-point stress scale, and there has been an increase in number of adults who experience extreme stress. Andrew Steckl, an Ohio Eminent Scholar and professor of electrical engineering in the University of Cincinnati's College of Engineering and Applied Science, and his research team have developed a new test that can easily and simply measure common stress hormones using sweat, blood, urine, or saliva. Their unique device measures multiple biomarkers and can be applied to different bodily fluids.
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