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Insider advice: How to improve your social media marketing

Emma Fitzpatrick Marketing

Pouring over the latest industry reports and third-party studies helps you discover new tips and tricks that can improve your social media marketing. But the most authoritative advice comes from the networks themselves. After all, those companies know every aspect of the algorithm and platform, which means their representatives can share undisputed insights. Without further ado, dive into the latest marketing tips that Facebook, Instagram, and Pinterest have shared!

As telehealth use grows, so does interest in locum tenens opportunities

Scott E. Rupp Medical & Allied Healthcare

In 2018, the global telemedicine market was valued at more than $38 billion, and by 2025, that number is projected to skyrocket, possibly exceeding $130.5 billion. According to a new report, this growth is powered by a few factors, most notably the growing need to access medical care matched with the introduction of technologies that make it possible for physicians to conduct clinical work remotely. This comes as no surprise to those watching the space.

Internet options for full-time RVers

Connie Ulman Recreation & Leisure

In today’s world, having internet access is an absolute must for most people. This is even the case for many of us on the road. A couple of the biggest fears in today’s world of technology are having the internet go out or it not being available. There isn’t a perfect solution for everyone who’s on the road full-time and needs internet access, but there are multiple options for everyone. In this article, we will look at what those options are.

Making the ‘Snap’ decision to double down on authenticity

Brie Ragland Marketing

Authentic. Transparent. Real. Those are three words we’re not really accustomed to seeing these days, what with fake news, secret backgrounds and hidden motives. Yet, for the savvy businessperson, these same three words could be the ace in the hole when it comes to successful marketing. In a world where everyone is hedging their bets and playing it safe until the odds are more promising, now is the time to double down on authenticity.

Dentistry of the future? An army of miniature robots could wipe out tooth…

Tammy Hinojos Oral & Dental Healthcare

What if, with one marching order, a swarm of micro-robots (directed by magnets!) could break apart and remove dental plaque from a tooth? A cross-disciplinary partnership among dentists, biologists and engineers agree that it’s possible in the very near future. A team of scientists from the three fields at the University of Pennsylvania have developed a microscopic robotic cleaning crew. With two types of robotic systems the scientists showed that robots could ably destroy biofilms, the sticky amalgamations of bacteria enmeshed in a protective scaffolding.

The best ways to refocus your online healthcare content

Lisa Mulcahy Medical & Allied Healthcare

Does the website for your healthcare organization really do you justice? The website instantly informs your existing and potential patient bases about the way your facility operates, so you want to make sure the impression it's making is accurate, current and as user-friendly as possible. You should continually monitor and update your site regarding medical information, services, and marketing. Here are some science-based points to put into practice as you review and refresh your content.

Infographic: Has the gig economy jumped the shark?

Brian Wallace Business Management, Services & Risk Management

Increasingly, workers may have realized that gig jobs cannot replace traditional work. Many workers do not earn a living wage, according to their median monthly income. And from 2014-18, pay for even the most active participants on Uber and Lyft dropped significantly. Now, some gig-providing companies have employee turnover as high as 500% each year. With top companies in chaos and workers jumping ship, is the gig economy doomed? Learn more about the problems facing the gig economy with this infographic.

Health data groups urge Senate to adopt unique patient identifiers

Scott E. Rupp Healthcare Administration

Healthcare lobbyists made their way back into the limelight recently when several major groups took to the U.S. Senate to speak passionately about removing the two-decade-old ban on unique national patient identifiers. These health information management leaders told members of Congress that the use of federal funds to adopt such a nationwide identifier would allow collaboration between the U.S. Department of Health and Human Services (HHS) and the private sector. Additionally, the groups assert that this federal funding is crucial for identification solutions that may reduce medical errors and protect patient privacy.

Avoid these 5 mistakes with your LinkedIn profile

Sheilamary Koch Marketing

Any professional can benefit from having a profile on LinkedIn. Beyond being the place to be for job seekers and recruiters, happily employed people are taking advantage of the platform to gain recognition and to network. Statistics back up claims that LinkedIn is a B2B gold mine — and is where most Fortune 500 decision-makers and executives like to spend their spare time. Over 80% of lead generation from social media comes from LinkedIn, according to Hootsuite. In 2018, 93% of B2B marketers called it the most effective social media site.

Study: Surgical gowns remain contaminated with C. difficile after disinfectant

Dorothy L. Tengler Medical & Allied Healthcare

Clostridium difficile infects 500,000 Americans and kills 29,000 each year. Commonly affecting older adults in hospitals and long-term care facilities, symptoms of infection include diarrhea, fever, rapid heartbeat, inflammation of the intestines, and kidney failure. C. difficile spores are resistant to many commonly used disinfectants, sanitizers, and cleaning agents, including alcohol-based hand sanitizers. Surgical gowns and stainless steel often remain contaminated with C. difficile even after treatment with a recommended disinfectant. According to Dr. Tina Joshi of the University of Plymouth in England, because the spores can grow after decontamination, disinfecting measures in hospitals need to be reconsidered.

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