All Association Management Articles
  • Infographic: How to become an entrepreneur

    Brian Wallace Business Management, Services & Risk Management

    If you go back a few generations in time, entrepreneurs were not all about the glitz and glamor of today. It was actually a looked down upon profession. So, what’s changed in the world? Entrepreneurship only works properly with a contract with society to succeed.

  • 3 essential KPIs to align creative output with performance

    Elea Andrea Almazora Business Management, Services & Risk Management

    Key Performance Indicators (KPIs) are measures used to gauge the success of a business, a campaign, a project, an employee, or processes of production. For example, if you send a fax online with an invoice, an accounting department can use this as part of their KPIs to see the time it takes to receive payment of that invoice. For creative teams, projects, or inputs, measuring performance can be difficult. Businesses with creative departments constantly question the value of those departments. Yet, even though creativity is not easy to define and is hard to measure, it is possible to assess its value using the following three indicators, among others.

  • 5 less explored marketing channels that can bring a lot of value

    Petra Odak Marketing

    Marketers have multiple options to promote their products and services. You have almost certainly heard of email marketing and social media marketing. Marketers use these methods because they work. And when the marketing is effective, the money comes in. But what about the other avenues you might be ignoring? In this article, let’s look at five less-explored marketing channels that can still bring a lot of value to your business.

  • Why board orientation is fundamental to the success of your organization

    William D. Pawlucy Association Management

    How many times have you heard, "we don’t need a board orientation; it is a waste of time," as your organization prepares to welcome new board members? This type of thinking usually stems from the director who likes to exert control over the organization and who easily dismisses any information that would threaten such control. Despite this common misconception by some leaders, board orientation remains one of the most fundamental keys to the success of your organization.

  • Framing the strategic plan

    Robert C. Harris Association Management

    At the planning retreat, scores of recommendations are proposed. Ideas are scribbled on flipcharts or keyed into laptops. Eventually the flipchart pages are rolled up and stored in a closet or the report is added to a file folder to collect dust. A strategic plan is meant to be a tool for use by board, staff, and committees. Knowing the potential uses and formats of the final plan, the planning team can better focus their input. For example, are they creating a 20-page document or a one-page brochure? There are many ways to frame a strategic plan to guide a successful association.

  • Infographic: A better system for reaching your highest goals

    Sophie Isbell Business Management, Services & Risk Management

    Grit and determination are great for helping you reach your goals. But those things alone aren’t likely to get you where you’re trying to go — at least not in the most efficient way possible. If you want to maximize your efforts and decrease the time it takes for you to achieve your larger goals, you need the right system in place that allows you to focus on what matters. That’s why adopting the right methodology in your approach to your goals can help keep you focused and on the right track. One system, called the 4DX method, helps you do just that.

  • 10 ways to make a positive first impression at a new job

    Hank Boyer Business Management, Services & Risk Management

    First impressions are lasting impressions. Every new employee is under intense scrutiny as hiring managers and HR attempt to evaluate each new hire’s potential. Impressing in a series of interviews and during the selection process was only the preliminaries. Every new employee starts out at exactly the same place in the job, since there is no performance track record to view, no known bad habits, and an equal opportunity to excel. Here are 10 ways to stand out and make a great first impression during your onboarding period.

  • Win with just three points

    Robert C. Harris Association Management

    Sixteen years ago, Gary LaBranche, CAE, addressed the Tallahassee Society of Association Executives. He was the CEO at Association Forum of Chicagoland. Now he is president and CEO of the National Investor Relations Institute. The Tallahassee audience knew the topic was to be, "Association Trends, Changes and Certainties." As he picked up the microphone, he said, "Today I’m going to present just three points." He explained audiences understand and remember when you offer just three points or concepts. His advice on communication structure resonated.

  • 5 ways CIOs can deliver business-critical results during the pandemic and…

    Sean Ryan Business Management, Services & Risk Management

    In January 2020, you were likely paddling through the rapids of "old normal" business-critical issues, including providing systems that help business leaders deliver outstanding results, creating competitive advantage by improving the customer journey and overall experience, and nimbly adapting to constantly changing technology. Then, bam! COVID appeared around the next bend in the river and the world rapidly became far more difficult and treacherous. You’re now paddling in cataclysmic rapids amidst a world of perpetual whitewater. As CIO, to paddle your way to survival, or even to thrive, you will need to focus on these five key areas.

  • Are knowledge workers doomed? Why it’s time to embrace AI and prepare…

    Roland T. Rust and Ming-Hui Huang Business Management, Services & Risk Management

    The first wave of artificial intelligence (AI) already has replaced humans for physical repetitive tasks like inspecting equipment, manufacturing goods, repairing things and crunching numbers. That shift started way back with the Industrial Revolution. This gave rise to our current thinking economy, where employment and wages are more tied to workers’ abilities to process, analyze and interpret information to make decisions and solve problems … just like the industrial revolution automated physical tasks by decreasing the value of human strength and increasing the value of human cognition, AI is now reshaping the landscape and ushering in a feeling economy.