Recent Articles

• How to quickly improve Facebook ads this holiday season

  Emma Fitzpatrick Marketing

  Uh-oh! After months of planning and crafting, is no one unwrapping (err… clicking) your Facebook ad? Well, luckily, you don’t need to return it for something better. In this case, a few minor tweaks can make all the difference. Or if you have the time, do some A/B testing, which entails changing one variable at a time to see what’s moving the needle. Without further ado, here’s the five-step check to perform to make sure your Facebook ad is just right.

• Primary care physician visits drop among patients with employer plans

  Scott E. Rupp Healthcare Administration

  People with an employer-sponsored health plan tend to visit their primary care physician (PCPs) less than those people without, but those with work-sponsored insurance are more commonly seeing nurse practitioners and physician assistants than earlier this decade, according to a new Health Care Cost Institute report. Per the report, researchers said they found an 18 percent decrease in PCP office visits between 2012 and 2016; however, there was a correlating 14 percent increase in office visits for all providers. All of this new data suggests that non-PCPs are seeing more patients than their PCP counterparts for their care.

• The HR-friendly guide to holiday parties

  Catherine Iste Business Management, Services & Risk Management

  Work parties can be like mandatory fun. In many cases, more employees would choose to have the extra time with their families, to do errands, or just rest instead of spending more hours with co-workers. And in many cases, parties can be expensive and counter-productive for employers. Instead of missing the mark with what should be a happy celebration, follow these simple steps to set the stage for a fun time.

• Pharmacists well-positioned to support individuals living with dementia

  Sheilamary Koch Pharmaceutical

  Each year 7.7 million new cases of dementia are diagnosed worldwide. In the United States alone, age-related dementia affects at least 5 million people — a number expected to rise in upcoming years as life expectancy increases and more baby boomers age. The high percentage of the population affected — around 1 in every 6 people aged 80 years and older — makes dementia something that medical professionals across all sectors will undoubtedly encounter. Healthcare professionals and pharmacists who are person-centered in their approach will be able to provide much more effective care for this growing population.

• New science, government studies highlight climate change’s urgency

  Michelle R. Matisons Waste Management & Environmental

  For over a year, we have witnessed one weather disaster after another besiege the United States mainland and beyond. This hurricane season, we saw Florence and Michael take Southern states hostage with a fury of wind and floodwaters, only to be paralleled with more California fires. "What next?" we ask. According to two new science and government studies, we can look forward to more compounded ecological catastrophes producing dramatic social changes.

• Cryptomining is a new threat to K-12 schools

  Bambi Majumdar Education

  The FBI has issued a warning for the nation’s K-12 schools amid the increasing threats to student data privacy. As we rapidly move to all-digital education platforms, cybersecurity attacks on education technology companies have risen. Ed-tech companies and schools must take extra precautions to protect student data. Along with these attacks, increasing instances of cryptomining are posing another new threat to K-12 schools.

• 8 tips to avoid hotel hygiene horrors

  Linchi Kwok Travel, Hospitality & Event Management

  In most hotels, a housekeeper only has 30-40 minutes to clean a checkout room, where the linens must be changed and straightened; the bathtub, toilet, and sinks must be cleaned and sanitized; the floor must be mopped, and the carpet must be vacuumed. While every traveler wants to stay in a clean hotel room, the fact is not all hotel rooms are cleaned thoroughly. Last week, a video about some housekeepers’ unsanitary cleaning practices recorded in 14 luxury hotels in China went viral on social media.

• 3 gifts for hunters this Christmas that won’t disappoint

  John McAdams Recreation & Leisure

  With the holiday season now upon us, people are starting to think about buying Christmas presents for their friends and family. Hunters are notoriously difficult to shop for and it’s tough to find gifts that they’ll find useful but don’t already own. Don’t despair, though. Here are a few gift recommendations that should fit that bill nicely.

• 4 ways to save money on bulletins today

  Mark MacDonald Religious Community

  Churches thrive on information. Each ministry has lots of information to provide and, we hope, our members actually want to discover ministry information to use. The problem? People today are very fragmented in the ways they want to receive information. Some want it by text, some by email, others who want to go to the website themselves, scan social media, or those who still trust the bulletin or newsletter. People seek information from a trusted source so, because our churches have honed our bulletin process to a science, the bulletin tends to be the go-to place for "everything."

• Culture and L2 learning

  Douglas Magrath Education

  A positive view of the target culture makes learning the language easier. It helps if the learners identify with the people whose language is under study. Culture and language go together. Cultural understanding is essential for both learners and teachers. Language learning is easier if one has a positive attitude. The instructor cannot be an expert on every culture but should be aware of some of the more common areas of potential conflict. In this article, I will look at some aspects of the cultures of individual countries.

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