Recent Articles
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Travel insurance gets the COVID-19 test
Lark Gould Travel, Hospitality & Event ManagementAs travel looks to ramp up somehow in this precarious time, travel insurance concerns and interest have skyrocketed, and coverage is not always clear. This scene, for instance, is a familiar one of late and could happen to you. Say, you booked a trip — an expensive trip — It involved a cruise around Asia, a private tour in Japan and some upper-class seats on international flights. That was in January. Then February and March happened, and everything changed.
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Restarting school: Unfinished teaching and learning for emergent bilinguals,…
Erick Herrmann EducationAt this point in the year, teachers have finished with their teaching duties for the academic year. Some are embarking on teaching summer school, and most of those doing so are likely engaging in distance or virtual learning due to the global pandemic. In either case, questions about returning to school loom: will classes be in-person with face-to-face instruction? Will students only be allowed to be physically in school part time, with distance or virtual learning playing a significant role?
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Podcast: The riches are in the niches — cash-based physical therapy in…
Jarod Carter Sports & FitnessAfter Eric Wallace graduated from PT school, he worked for several years as a staff physical therapist at a hospital-based outpatient clinic. Soon after, he decided to go it alone and start his own fully cash-based physical therapy practice. He rented space in a gym to start, but his lack of a real business plan made things difficult. Eventually, he moved into his own space and went 100% cash-based with a focus on improving performance for golfers. In this interview, Wallace shares what he’s learned along the way.
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10 passwords that haven’t been breached yet
Chad Hammond Science & TechnologyA staggering number of people are still using blatantly obvious and easy-to-guess passwords. The problem is compounded by the fact that people tend to reuse the same password for multiple platforms. This leads to millions of accounts being breached every year. New research has listed 10 passwords that haven’t been breached yet. While these are not the only passwords that haven't been involved in a breach, security experts encourage users to take stock and follow (but not copy) the examples to ensure that their personal data is secure.
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Employees may hate their jobs — but they’re not going to quit
Terri Williams Business Management, Services & Risk ManagementAccording to June data from the U.S. Bureau of Labor Statistics, the unemployment rate was 11.1%, and 17.8 million people were unemployed. May data on separations reveals that total separations decreased to 4.1 million, or 3.1%. Quits rose by 190,000 to 2.1 million. However, this stat is interesting because in May 2019, the BLS reported that 3.4 million people quit. Does this mean that there may be people who hate their jobs, but right now, they’re scared to leave? Tim Sackett, president of HRU Technical Resources in Lansing, Michigan, certainly believes that’s what happening.
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An off-page SEO checklist for your small business
Goran Kezić MarketingIn modern times, businesses need to be present both offline and online in order to thrive and remain competitive. If you own a local business, a well-executed off-page SEO strategy will go a long way in improving your online visibility and search engine ranking, and ultimately lead to higher conversion rates and revenue. Whether you are an off-page SEO novice or are already familiar with some aspects of off-site SEO, our checklist for small business SEO can come in handy in your efforts to reach your audience and give your brand a boost.
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Flying the friendly skies with a little help from HEPA filters
Lark Gould Transportation Technology & AutomotiveSome might say that flying has never been cleaner. Airlines, airports and aircraft manufacturers are going to extraordinary lengths to get passengers flying again and that means upping the confidence factor in taking to the skies while the coronavirus continues to rage on the ground. Research this month from the International Air Transport Association (IATA) shows that just 45% of travelers are willing to return to airports at this time. The air on a plane remains one of the top concerns for flyers.
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To survive the future, business owners look to the past
Kevin Reynolds Business Management, Services & Risk ManagementThe Great Recession, by all accounts, was different. It was different in the way it began, the way it ended, and the way people reacted. The current meltdown, Duke University economist Campbell Harvey says, will also be different from the 2008 recession in how the nation climbs out of it. But even in a moment where the root causes of two economic meltdowns can look so different — one from a global pandemic and the other from the housing bubble — small businesses owners are still doing everything to connect the two. Store owners and businesses who were around in 2008 are drawing on lessons from the past to apply to the present, even if economists like Harvey are adamant the big picture will be nothing alike.
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My team outperformed expectations amid WFH — but we’re still heading…
Jonathan Cherins Business Management, Services & Risk ManagementWhen I became the CEO of PuppySpot a few years ago, one of my first projects was bringing our team closer together, both figuratively and literally. When this current pandemic arrived in the U.S. this March, it called into question right away all the improvements we'd made for our company culture. I wasn't concerned about our ability to move home and to remain in touch; what worried me was that people would fall back into bad patterns and focus exclusively on their rigid areas of the business and lose the curiosity and creativity that they'd established from working alongside others. My apprehension proved to be unfounded, though.
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Brand altruism in the age of COVID-19: 5 marketing mistakes you should…
Lisa Mulcahy MarketingIn the age of COVID-19, you know that many brands are attempting to "give back" to their loyal customers as a core messaging and business practice. Yet, when employed the wrong way, brand altruism can be disastrous for your reputation, not to mention a detriment to the customers you could be truly assisting. Here are five essential mistakes no brand should make when it comes to generosity during the pandemic.