Recent Articles
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Everything you need to know about Instagram’s new ads
Emma Fitzpatrick MarketingAnd, just like that, Instagram ads have gone from an experiment for elite brands to a new tool available to all companies. Yep, Instagram has rolled out its new advertising platform for most brands. How the introduction of ads will affect the organic reach and engagement of the Instagram community stands to be seen. For now, though, early-adopter brands are reaping the benefits of being one of the first to try Instagram ads.
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The 2-finger salute to my Porsche family
David Newton Transportation Technology & AutomotiveI was driving my Cayman with an associate who was getting one of her rare trips in my Porsche — rare because she does not share the same level of affection I do for my car. Understanding the mindset of someone who loves everything associated with exceptional design and engineering is completely beyond her reasoning, so I don't often feel compelled to invite her along.
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Hot careers in the hospitality field
Kay Corriere Travel, Hospitality & Event ManagementWhen the economy is hot and jobs are plentiful, most do not take the time to analyze industry trends for careers. But when the economy is lukewarm, it pays to research career options. A recent talk at a hotel with the front-desk clerk indicated concern over what was next for her career. She described herself as a people person, and she did not mind the long hours and cranky guests arriving at 11 p.m. after a long road trip.
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Rockets and feathers: Why prices at the tank fall so slowly
Stefanie Heerwig Natural ResourcesWhile crude oil prices have been cut roughly in half since June last year, retail prices for regular and premium gasoline have not fallen by nearly as much, with an average fall of 30 percent and 20 percent in the same period, respectively. Conversely, when crude prices rocketed from 2007 onward, retailers were quick to pass on the price changes.
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Does the new ‘pink Viagra’ really work?
Jason Poquette PharmaceuticalIt has been popularly called the "pink Viagra." Sally Greenberg, executive director of the National Consumers League, called it "the biggest breakthrough for women's sexual health since the pill." I would certainly call it a victory in terms of marketing, lobbying and approval.
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Arkansas shows how regulations can stymie manufacturing growth
Alan Kelsky ManufacturingIn 2004, Arkansas' manufacturing industry was ranked 34th in the United States. A decade later, it was still stuck at 34th. As the state's Economic Development Commission tries to woo new business to Arkansas with promises of a skilled workforce and business-friendly environment, folks who have studied manufacturing in Arkansas disagree.
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Clinical nurse specialists meeting complex needs with higher education
Joan Spitrey Healthcare AdministrationThe United States healthcare system is complicated and is becoming overtaxed. With the passing of the Affordable Care Act in 2010, the aging baby boomer population and the need for more healthcare providers, there is no dispute the healthcare arena will be in a state of dynamic change for years to come.
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Want to live longer? Add some spice to that dish
Bambi Majumdar Food & BeverageWhat's life without a little spice? Or maybe a bit more? If you thought spicy food was something best avoided, think again. New research published in The BMJ has proven that consumption of spicy foods can lead to a longer life. Conducted from 2004-2013, the study included close to a half-million people in China.
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The dirty dozen: 12 mistakes to avoid when terminating employees
D. Albert Brannen Business Management, Services & Risk ManagementThe majority of employment-related lawsuits against employers arise after the employment relationship ends. This article outlines some common mistakes that employers make in terminating employees in hopes that employers can improve the way they terminate employees and avoid the expense and interruption of litigation.
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5 growing technology trends to watch in 2016
Hayley Erickson Science & TechnologyIn the ever-so-rapidly-expanding 21st century, technology is evolving our ability to access information and interact with one another. Devices are getting smaller, computer processors are becoming faster and more energy efficient, drones are flying in the air snapping aerial shots here and there, you name it!