Recent Articles

• Childhood shyness and the connection to mental illness

  Dorothy L. Tengler Education

  ​Although childhood shyness is commonplace, it concerns many parents, especially those who place great value on sociability. Some children become shy because of harsh life experiences, but most are born that way.

• Why it helps to know yourself

  Michael S. Haro, Ph.D. Business Management, Services & Risk Management

  In the 1970s, a song entitled "To Know You Is to Love You" was released. The message is important because it references knowledge as power. Though the knowledge referenced in the song is superficial, it provides hope and direction, leading the listener to a better place. When encountering a serious situation or event, the powerlessness that is experienced comes from a lack of knowledge, or "not knowing."

• Personalized marketing shouldn’t be personal

  Peter Moloney Marketing

  Personalized marketing works wonders. If you can send each customer exactly the right offers at exactly the right time that gets them to buy more, you will maximize your revenue. The trick, of course, is figuring out what to send and when. For that, you need some sort of advanced customer analytics to predict customer interests and inclinations. The problem is that cannot actually be done. Each individual customer and customer context is too complex to predict interests and behaviors with any real certainty. So what can be done?

• Is your church suffering from these 3 symptoms?

  Deborah Ike Religious Community

  When was the last time you thought about your liver? How about your heart or lungs? It's been a while, right? Me, too. Well, I thought about my lungs when I had taken a too-long hiatus from cardio recently, but that's my point. We don't think about our internal organs until there's a problem. Our internal systems don't get any attention or recognition on a regular basis.

• Marketing your multifamily community: Follow the signs

  Pamela Treat Abeyta Facilities & Grounds

  Branded communication is much more than a logo slapped on a brochure or a website. Brand is the experiential and emotional connection to your prospects and tenants. Creative Bloq calls 2015 the "human brand era" — making brand owners responsible for listening to the world around them and delivering a more personal experience for end users.

• Why every church needs a communications director

  Mark MacDonald Religious Community

  When we started our church communications company 15 years ago, few churches had full-time communication directors. We talked mainly to pastors, worship leaders, secretaries and volunteers. Now, many churches have a full-time dedicated person who is committed to the communications of their local church. Finally! It's not just the large churches either. We see medium-sized and even small churches with directors of communication.

• From sports to law enforcement, drones flying into everyday life

  Bob Kowalski Law Enforcement, Defense & Security

  They're turning up in some unusual places, and questions about them are all over the map. Yes, drones are working their way into our lives more and more every day, causing reactions that range from bemusement to terror to anger. In the wake of that, organizations as varied as sports leagues and law enforcement are developing procedures to address the flying devices.

• Groupon: The one-hit wonder you don’t want to be

  Jessica Taylor Business Management, Services & Risk Management

  ​If you haven't heard the latest business news, Groupon is laying off approximately 1,100 employees in customer service and international sales. But that's not all. The company recently exited operations in Greece and Turkey, and will be doing the same in six more countries.

• Interior designers can no longer ignore social networking

  Lloyd Princeton Interior Design, Furnishings & Fixtures

  ​I believe in the value of personal contact, and the interior design business is very relationship-driven. The fact is, most designers still get the majority of their new business from personal referrals. That's why when design activity was beginning to pick up last year and experts were urging designers to increase their time on social networking sites, I advised my clients to get back in touch with former clients and invite prospective clients to share a meal. It appeared to me that in the stampede to get on social media, instead of increasing their visibility, designers were getting lost in the crowd.

• Hate, hostility and ignorance in academe: What will you do?

  Debra Josephson Abrams Education

  "Debra is a JAP." As I walk into my classroom, I see the words written neatly in bright orange on the whiteboard, and my colleague (someone I had counted as a friend) who has written them stands by the board, giggling, egging on my students to ask me what it means.

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