Recent Articles
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Analysis: CT scans overused among respiratory patients
Chelsea Adams Medical & Allied HealthcareBetween 2001 and 2010, there was a fourfold increase in emergency department use of CT scans to evaluate respiratory symptoms. And that increase is too much, according to researchers at the Geisel School of Medicine at Dartmouth College.
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Listen up: The Hearing Protection Act just makes sense
John McAdams Recreation & LeisureIntroduced by Rep. Matt Salmon (R-Ariz.) in October, H.R. 3799 — better known as the Hearing Protection Act of 2015 — is a bill that could completely revolutionize life for hunters and shooters in the United States. Read on to learn all about the proposed law and why you should urge your elected representatives to support it.
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Your ‘revenue roster’ could bring you riches
Fred Berns Business Management, Services & Risk ManagementJanuary is the best month for business professionals to create their "revenue roster." It's the time of year they should develop a list of all those individuals who can help them generate the most sales and income for the year ahead. The next step is to plan how and when to reach out to those individuals. There is strength in numbers, and you can add to yours by reaching out for help.
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Despite slow start, it’s still too soon to declare this a mild flu…
Dorothy L. Tengler Medical & Allied HealthcareFlu season is unpredictable. Over a period of 30 years, between 1976 and 2006, annual estimates of flu-associated deaths in the United States ranged from a low of about 3,000 to a high of about 49,000 people.
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Headwinds mounting as building industry enters 2016
Michael J. Berens Construction & Building MaterialsThe year is new, but for homebuilders 2016 is looking a lot like 2015 so far. Early projections foresee continued, if gradual, moderate growth. Demand is high, but a number of mitigating factors continue to dog the industry.
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New bundle deals take center stage in fast food wars
Bambi Majumdar Food & BeverageIt seems 2016 will be an interesting year for the fast food business. Food and beverage marketing will take on a whole new angle with strategies like innovative labeling and packaging, along with outside-the-box ideas like bundling.
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Which words matter most? Picking vocabulary for English learners
Erick Herrmann EducationVocabulary is a hot topic in education. Teachers, parents, administrators and community members know words are important. Words help us to understand concepts, articulate our knowledge, express our feelings, ask questions and more.
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Find a simple way to say something complex
Mark MacDonald Religious CommunityI was talking with someone recently, and it felt like I needed to draw a flow chart in order to understand his conversation. He gave me so much detail that I got lost in it. We run into those people; they can answer a simple question with a complex discussion. I feel like interrupting by asking if they can bottom-line it please! If I'm in a hurry, I quickly realize I shouldn't have asked the question to that person at all.
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Pain and the brain: Examining differences in coping mechanisms
Dorothy L. Tengler Medical & Allied HealthcareA recent market research report indicates more than 1.5 billion people worldwide suffer from chronic pain — pain that lasts for more than six months. Respondents of a National Institute of Health Statistics survey indicated that lower back pain was the most common (27 percent), followed by severe headache or migraine pain (15 percent), neck pain (15 percent) and facial ache or pain (4 percent).
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How to achieve industrial marketing success in 2016
Joe Sullivan EngineeringIHS Engineering360 recently published a fantastic study called "2015 Digital Media Use in the Industrial Sector." Based on a survey of more than 1,400 technical professionals, the prevailing message for marketers is this: As industrial professionals spend more of their time gathering information online, those of us who sell our products and services to industrial professionals must begin shifting our marketing spend online accordingly.