Recent Articles
-
7 ways to save money on your swag budget
Wendy Parsley Travel, Hospitality & Event ManagementNo matter what you call them — promotional items, tchotchkes, giveaways, swag —they have to prove their worth. So, before you even start researching ideas, think about what you want to accomplish, what your strategy is and how the giveaway will fit into the overall activation plan.
-
Just what the Corvette hobby needs
Michael Brown Transportation Technology & AutomotiveAfter making my annual trek to Effingham, Illinois, to attend the 2016 edition of Mid America Motorworks' Corvette Funfest, I saw something I don't often see at a Corvette show. While Mike Yager and staff put on their usual excellent event, it wasn't their organizational skills that caught my attention. And no, I didn't stumble upon an earth-shattering '63 ZO6 recent barn find.
-
The future of hunting is in our hands
John McAdams Recreation & LeisureAs hunters and conservationists, we have a responsibility to protect and preserve the hunting opportunities available to us for future generations to enjoy. While protecting habitat and game populations are important, there is more to protecting our hunting opportunities than just those things. Considering the nature of the hunting scandals that have erupted over the past few years, it is absolutely essential that we ensure hunting remains a legal and socially acceptable pursuit.
-
How can we get kids to unplug and read?
Bambi Majumdar EducationA barbershop in Michigan, called The Fuller Cut, shot into the limelight this month — not for its haircuts, but for innovative discounts offered to kids who read out loud. Kids are also quizzed on what they have read, which helps them comprehend and retain the story better.
-
Cancer drugs are the latest to experience price hikes
Dr. Abimbola Farinde PharmaceuticalThe rising cost of various drug classes is not a new phenomenon for most Americans. In fact, it has become an expected occurrence in recent years, particularly for maintenance or life-sustaining medications. One notable drug class that has experienced fluctuations in pricing is cancer or oncologic medication. Older cancer drugs have experienced price hikes between 2010 and 2015, according to a research letter this month in JAMA Oncology. The researchers looked at 86 cancer drugs and found 55 that increased in price during the five-year span — 11 of which experienced price hikes of more than 100 percent.
-
Start taking orders and booking appointments on your Facebook Page
Emma Fitzpatrick MarketingFacebook's 1.5 billion users certainly do more than scroll through their news feed — liking another artful food pic or watching the third cat video of the day. Now, the social network is proving its power beyond conversation. Facebook has been testing ways to not just cultivate and engage their community, but to inspire them to action.
-
We are designers, not healers
Leslie LaskinReese Interior Design, Furnishings & FixturesMy client said something remarkable to me yesterday. We were standing at the counter of her building department, waiting our turn to speak with the head of building. We needed him to grant her a retro permit. In her jurisdiction, any work done without a permit is flagged during the resale process and requires permitting.
-
Which marketing tactics are working for hotels?
Bambi Majumdar Travel, Hospitality & Event ManagementOld SEO strategies are dead, and digital marketing methods have undergone a sea change in recent years. The internet revolution has opened up new media channels and branding opportunities for all brands, big and small, across local and global markets. Smart digital marketing tactics have made it just as easy to publicize a B&B tucked away into the corner of a remote mountainside as it has for an exclusive Manhattan hotel.
-
5 ways dentist offices can create a better customer experience
Susan McCullah Oral & Dental HealthcareLong gone are the days of the product or service you offer speaking for itself. With today's sophisticated consumers, the end result is only a tiny part of their satisfaction. They expect the entire process to be pleasant and valuable.
-
Is your transplant patient leading a sedentary lifestyle?
Lynn Hetzler Medical & Allied HealthcarePatients with advanced cirrhosis are at a high risk for frailty, which increases the risks of liver-related death, transplant wait-list attrition and major transplant complications. Regular activity helps patients with cirrhosis avoid frailty and its complications, but a new study shows patients waiting for liver transplants are highly sedentary.