Susan McCullah

Susan McCullah is a polished writer with extensive experience writing for many facets of the healthcare industry, including dentistry. She is passionate about digging into research and explaining the topic in an easy-to-apply manner. Susan draws from her 20 years of experience in sales to explain and formulate how small businesses can increase the value of their customer's experience.

Articles by Susan McCullah

• 5 ways dentist offices can create a better customer experience

  Thursday, October 20, 2016

  Long gone are the days of the product or service you offer speaking for itself. With today's sophisticated consumers, the end result is only a tiny part of their satisfaction. They expect the entire process to be pleasant and valuable.