Recent Articles
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The new rules of marketing, advertising and public relations
Scott Steinberg MarketingThe role of marketing and public relations within professional organizations has shifted drastically with the advent of social media. Traditionally, organizations would simply broadcast news, or channel it through one specific type of influencer — members of the media — and observe the reaction, then respond on a somewhat more flexible timetable. Today, it's not simply about beaming out a message. It's about building trust with end-users, telling a compelling story and creating social streams of dialogue that work two ways.
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Teach assignment writing: Tools and resources to share with your students
Mary Walton EducationAs a teacher, you've probably seen your students panic as soon as they're asked to write an essay. They may know the subject material inside and out, but as soon as they're asked to arrange it in an essay format, they struggle to describe it correctly.
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When rapid injection molding is better than 3‑D printing
Renee Eaton Engineering3-D printing — or rapid prototyping as it is also called — is a fast and cost-effective solution for testing and perfecting digital designs in the real world. Due to their ability to fabricate parts overnight without any direct labor, programming or tooling, 3-D printing technologies carry many advantages over traditional technologies like injection molding for short turns and small-batch production.
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Assigning homework to English learners
Erick Herrmann EducationHomework can be a controversial topic in education circles. Some — including parents and educators — strongly believe homework is an important part of a student's education, and should be assigned to students on a nightly basis.
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What is Trump’s stance on parental leave?
Dr. Marie Gould Harper Business Management, Services & Risk ManagementThus far, I have not seen any evidence that Donald Trump supports a federal parental leave policy. What he does support is a maternal policy that many organizations have had in place for years.
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Overcoming the dues disconnect
Robert C. Harris Association ManagementWay back in the year 2000 in the book "Bowling Alone," author Robert Putnam described how Americans are disengaging from civic organizations, political involvement, meeting attendance and volunteer service. Though more people are bowling, the number of leagues has decreased. People prefer to bowl alone — when, where and with whom they want.
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The social scene: Choosing the best social media networks for your church
Amy Scott Religious CommunityAlmost every few months, a new social networking website emerges. Long-established social networks such as Facebook, Twitter and YouTube are popular and well-known, but newcomers like Instagram and Snapchat have quickly gained ground.
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What we know about online reviews — and what we don’t
Linchi Kwok Travel, Hospitality & Event ManagementOnline reviews have now become a major information source for consumers when they make a purchasing decision even though many online review websites — including TripAdvisor and Yelp — were not established until the early 2000s. It is thus not surprising to see a high level of research activities related to online reviews.
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10 fun facts about Mardi Gras
Dave G. Houser Recreation & LeisureWith Mardi Gras celebrations set to cut loose in a frenzied parade of feathers, costumes, beads and booze, let's get ready for the party with some fun and not-so-well-known facts surrounding America's wildest and most colorful festival.
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Metals Thoughts: Are you not entertained?
Brad Yates Natural ResourcesIt seems we have gotten a small dose of the "Bad Trump" effect we spoke of last week. Sure enough, DXY and yields are slightly lower, all while the Chinese New Year has many out of office. We still face some technical resistance through the recent $1,220 highs and will likely need help from the FOMC to talk down the dollar a bit further with some dovishness, but at least the rollover from a week ago has been stemmed for now.