Recent Articles

• Utilizing principles from ‘The Art of War’ in your business

  Victoria Fann Business Management, Services & Risk Management

  Being a business owner in 2020 has been extremely challenging. Many businesses have not survived. Others have pivoted. Still, others are hanging on by a thread. Perhaps it’s time for some advice from an ancient master of strategy, Sun Tzu, the author of the 5th century BC book, "The Art of War." What does war have to do with business? In times like these, everything. Many of the rules businesses have lived by and depended on have disappeared, having been replaced by the constantly shifting sands of mandates handed down by government officials. What advice would Sun Tzu give us all these centuries later? Here are some principles from his timeless book that may be helpful.

• The cure for pandemic fatigue in your organization

  Linda Popky Business Management, Services & Risk Management

  COVID-19 cases are surging across the U.S. and in many other parts of the world. Even as the prospect of effective vaccines gets closer and closer, hospital ICUs are overfilling, leading to round after round of restrictions and shutdowns in many locations. One thing is for certain: We’re tired of all of this. We want to be able to move freely — to eat in restaurants, gather at sporting events, and celebrate holidays with families. But to quote the Rolling Stones, you can’t always get what you want — unfortunately. From a business perspective, we need to keep our organizations focused and on track. As we approach the end of the year, here are a few considerations to keep in mind.

• 5 communication knowns about 2021, the year of unknowns

  Mark MacDonald Religious Community

  2020 has proven that the only consistency in life is that we should expect change. And our definition of "change" certainly broadened in the last 12 months! Looking to 2021, we know that we don’t know. It’ll be a year of unknowns. After working 30-plus years in communication, here are five things that we do know, though. And if these are understood intrinsically, as God unfurls 2021, we’ll be more prepared than we were during 2020.

• Washington Reagan National’s perimeter rule to stay

  Matt Falcus Travel, Hospitality & Event Management

  Washington Reagan National (DCA) is one of three airports serving the Washington, D.C., area. Its location close to the downtown area, the Potomac River and government buildings such as the White House and United States Capitol give it a unique and somewhat restricted operation. Always popular with business, leisure and government travelers, owing to its central location, DCA is heavily slot-controlled by the FAA, limiting the number of daily movements. Airlines must also use their slots at least 80% of the time or risk losing them. It is also restricted, since 1966, by a rule limiting the distance over which flights can operate.

• Manufacturing sector shows growth late in 2020

  Bambi Majumdar Manufacturing

  IHS Markit recently released an analysis showing that U.S. manufacturing and services activity is expanding. Following the U.S. presidential election, the first pictures of the state of the U.S. economy look promising. The welcome news of an imminent and successful COVID-19 vaccine has added to the optimistic outlook for the year ahead. The survey showed that the manufacturing sector is showing its quickest pickup since September 2014. It's a rosy and hopeful outlook, though IHS' data does not match every survey on the subject.

• The 5-step website audit to maximize your business

  Jon Schickedanz Marketing

  The COVID-19 pandemic forced the world to reevaluate the way we do business. With offices and storefronts shuttered, a company’s website or app is no longer just a complement to the brand. Often, it is the brand. To make your website a true extension of your business, it’s critical to understand what your brand stands for first. Before you spend any money or time to improve your digital footprint, try this five-step audit to clarify your brand’s mission, vision, values, character, and experience.

• Study: Normal lung function remains intact during exercise despite mask…

  Amanda Ghosh Medical & Allied Healthcare

  There's no question that masks are uncomfortable, and they're more uncomfortable when you exercise. But evidence confirms — the lungs are no worse for wear when healthy people wear a face mask and work out. A study published last month in the Annals of the American Thoracic Society found that "there is little empirical evidence that wearing a facemask significantly diminishes lung function, even when worn during heavy exercise."

• But I’m just a volunteer

  Robert C. Harris Association Management

  Nothing is more deflating than to hear a member of the board say, "You don’t understand, I’m just a volunteer." Volunteers are afforded opportunities to make a lasting impact. Through their passion and ingenuity, they can affect standards of excellence, quality of life, and the success of people, businesses, and communities. Sen. John McCain described the importance of volunteering, "Nothing in life is more liberating than to fight for a cause larger than yourself, something that encompasses you but is not defined by your existence alone."

• 10 of America’s great campsites

  Cindy Belt Recreation & Leisure

  We’ve been able to stay at so many great parks that have wonderful views, hikes, and other activities. Many of these have good campsites, but this article features 10 outstanding campsites where you can sit with some privacy and enjoy a terrific view and/or observe animals or birds without having to travel to other portions of the park. Given the coronavirus situation, these campsites can be an amazing place to stay. Of course, please check for current availability and status.

• Building and fostering positive relationships with diverse students in…

  Erick Herrmann Education

  As virtual and hybrid instruction continue, positive relationships are pivotal in keeping students engaged in learning. By now, you have long established positive relationships with all of your students, and they are engaged in the learning process. The process of developing and building relationships with your students is ongoing, though, and we must continually foster, nurture, and celebrate these relationships, especially as we continue with virtual and distance learning. The following strategies will help to do just that. These strategies, while beneficial for all students, are especially important with culturally and linguistically diverse students.

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