Recent Articles

• 5 mobile content tips backed by statistics

  Vince Nero Marketing

  Mobile trumps desktop. Content marketers must understand the parameters of different smartphones, social media platforms, and email applications in order to effectively reach their audience in today’s mobile environment. Here is a list of five content marketing tips we believe will elevate your mobile marketing campaigns. This resource is, of course, mobile-friendly and can help you identify marketing opportunities for your company.

• Why minority students get bad grades: The Pygmalion effect

  Patrick Gleeson Education

  This is the third of four articles dealing with inequality in U.S. public education. It addresses a persistent problem: the underperformance of black and brown students in public schools. Substantial research studies documented in the first article in this series demonstrated that black and brown students in segregated primary and secondary schools receive a comparatively underfunded education taught by less-experienced and lower-paid teachers in overcrowded classrooms. However, even when minority students come from middle-class, two-parent backgrounds and enjoy the same advantages as their white cohorts — principally classroom integration, teacher skills, class size and funds per pupil — they don’t do as well in college. Why is that?

• The rise of tech-augmented hospitality

  Bambi Majumdar Travel, Hospitality & Event Management

  According to Amadeus’ Drivers of Change in Hospitality report, tech-augmented hospitality will be a major driver of travel trends. This is crucial for the future, as the International Air Transport Association (IATA) says there will be a whopping 8.2 billion air travelers worldwide by 2037. Next-generation hospitality services will need to keep in mind that many travelers are expecting experiential, personalized, and seamless experiences at all steps of their journeys. Hospitality companies need to invest in technology solutions to meet the evolving needs of travelers and hotel guests of the future.

• How to get started with digital giving

  Deborah Ike Religious Community

  With fewer people using checks for purchases (or even carrying a checkbook with them), it’s time to consider providing additional giving options. By creating a digital giving platform where your members can donate online through their phone or on a kiosk, you may actually see an increase in donations. If technology is where people are hanging out anyway, why not meet them there? Here’s an introduction on how to get started with digital giving.

• Ready or not, we die

  Lisa Cole Healthcare Administration

  What is one of the first things we, as healthcare providers, do when providing acute patient care? Clarify "Do Not Resuscitate" (DNR) status, correct? This singular item informs the patient’s entire plan of care. Yet, how many of us are personally equally prepared? Have we completed what we hammer our clients, colleagues, and clan to do? Ready or not, death will be knocking on our door.

• Noise: An invisible danger in sports and recreation

  Sheilamary Koch Recreation & Leisure

  While most people wouldn’t think twice about wearing hearing protection at a noisy workplace, it’s easy to forget that noise can be equally damaging when we’re at play. Many things we do for leisure can put us at risk for noise-induced hearing loss. Dangerously high noise levels are inherent in sports involving ATVs, motorcycles and snowmobiles. Interestingly, excessive noise isn’t always just produced by the machinery being used.

• How to maintain a bold approach

  Robert C. Harris Association Management

  Bold is a word frequently used in news headlines. Seldom does bold describe the outcomes of board meetings and strategic plans. Directors tend to stay in comfort zones. Long-term thinking and taking risks by volunteers can be uncomfortable. Bold can be described as an action or decision that demonstrates an ability to take risks with confidence and courage. An example would be a state association creating and copyrighting a course that is licensed to 49 state counterparts, generating new income.

• Youth climate change lawsuit controversy continues

  Michelle R. Matisons Waste Management & Environmental

  Seven-generation sustainability is the idea that we should only impact the earth in a manner that can sustain itself seven generations into the future. We may be far from that sensibility today, and time is running out, but young people are making a notable contribution to nothing short of planetary survival. From jobs to health to education, many issues connect to the planet’s future, and the young will bear the greatest brunt of any negative ecological developments.

• Where to reach customers on social

  Emma Fitzpatrick Marketing

  Ever since the iPhone launched in 2007, people have spent more and more time on their phones than ever. That led to people spending much more time with media every day and every year. At the same time, more and more people were jumping on the smartphone train. While it seemed like the upward trajectory would continue forever, it showed signs of slowing last year. Of course, the daily time spent is still significant — clocking in at 75 minutes per day on social. Where do users spend those 75 minutes, and how can your business ensure you’re reaching them?

• How to earn money while living a nomadic life

  Connie Ulman Recreation & Leisure

  How do I make living on the road? This question is a perennial hot topic in the RV community. There are numerous options, but there are also numerous scams. My hope is to help you weed through some of those scams and find realistic ways to earn a living while traveling. I have scoured the web and networked with fellow RVers and business owners to create the following list of legitimate virtual jobs and work-from-home jobs.

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