Recent Articles

• The View from Europe: MAC brings out the knife

  Andrew Gaved Manufacturing

  After over a year of stalemate, the European Commission appears to have finally run out of patience with carmaker Daimler over its defiant refusal to use the HFO refrigerant R1234yf in its new cars. EC industry minister Antonio Tajani recently announced that the Commission would be taking legal action against the carmaker.

• Adventure travel vs. mobility issues

  Shebby Lee Travel, Hospitality & Event Management

  Every time you open a trade magazine these days, there is an article or three about adventure travel. What does that say about this segment of our industry? Yes, baby boomers who have been more independent and active throughout their lives than the previous generation are retiring and traveling in ever greater numbers. And yes, suppliers are responding to their needs with such things as adventure travel options. Yet there is a strange disconnect surrounding the trend.

• Member recruitment: What’s your strategy?

  Maria Huntley Association Management

  I am always keeping my eye open for opportunities to develop myself professionally and connect with smart people from whom I could learn something. So when I was checking out my LinkedIn page the other day and saw a posting promoting the National Association of Distinguished Professionals, my interest was piqued. As a person who has spent the last 15 years making association management my career, I wanted to learn more about this distinguished association.

• The important vitamin you could be lacking

  Lauren Swan Sports & Fitness

  ​Vitamin D3 is one of those supplements that many people forget they need and therefore rarely take, which can be a devastating combination when it comes to your immune system. Vitamin D3 has been proven to boost the strength of a person's immune system and can aid in sleeping habits, as well as energy levels. But what else does vitamin D3 have to offer? Why is it so important to not become deficient, particularly during the winter?

• Seriously! Stop using Facebook this way

  Mark MacDonald Marketing

  Social media has changed our lives. This month we say happy 10th birthday to Facebook. Time flies. Since Facebook has 1.2 billion active users, it assures that almost everyone is on it. It makes sense that a lot of businesses have a page that communicates to their customers. But why do people follow you? If we understand that, we'll understand how to get more followers and what content to develop.

• Seriously, churches! Stop using Facebook this way

  Mark MacDonald Religious Community

  This month we say happy 10th birthday to Facebook. Since Facebook has 1.2 billion active users, it assures that almost everyone is on it. It makes sense that a lot of churches have a page that communicates to their congregation. But why do people follow you? If we understand that, we'll understand how to get more followers and what content to develop.

• Experience and skills are no match for talent

  Mel Kleiman Business Management, Services & Risk Management

  Human knowledge is now doubling every 3.7 years. This means 50 percent of what you now know will be out of date in less than four years. For this reason, it is no longer about hiring skills and/or experience. Today, it's all about hiring talent.

• Discharge marketing: Are you taking advantage of this opportunity?

  Jarod Carter Healthcare Administration

  At a time when hospitals are purchasing medical practices and requiring that physical therapy referrals now stay "in house," and even nonorthopedic practices are starting physician-owned PT clinics, marketing directly to the public has become ever more important.

• The role of antimicrobial peptides in inflammatory skin diseases

  Dr. Afsaneh Motamed-Khorasani Medical & Allied Healthcare

  Antimicrobial peptides play an important role in skin protection. The cathelicidin antimicrobial peptide (CAMP) is an important factor for skin's innate immune mechanism and plays a critical role in prevention of pathogen infection. Previous studies indicated that the production of CAMP was regulated by vitamin D3. But a new signaling mechanism, sphingosine 1-phosphate, could be useful in the development of new compounds or drugs that could be used to improve the innate immunity against the microbes.

• What Twitter can teach you about marketing — and no, you don’t…

  Marc Wayshak Marketing

  Jack Dorsey's brainchildren — Twitter and Square Reader — were both developed from "user narratives," descriptions that map out a user's day-to-day life and priorities. This simple but revolutionary idea challenges entrepreneurs to develop products that are designed to fill a specific need in a user's life. Similarly, marketing efforts can flourish when organizations understand their customers' backstories.

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