Recent Articles
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Highlighting novel material advances in wind energy
Don Rosato ManufacturingWind energy provides significant growth opportunities for advanced composite resin and reinforcement materials. Wind energy developments hold much promise to help meet the growing global energy demand, and innovations in plastics and composites will play a key role.
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10 ways to really mess up your online RV advertising
Chris Mapson Transportation Technology & AutomotiveIf you value leads, inquiries and qualified RV shoppers visiting your dealership as a direct result of your online advertising, here's what not to do.
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The only 3 things you need to know to be a good pharmacist
Greg L. Alston PharmaceuticalFor the past seven years, I have worked as an associate professor at the Wingate University School of Pharmacy in North Carolina. After working in the retail drug industry since 1977, I had this strange notion that I might be able to help the students balance the heavily acute-care clinical education with the more streetwise practical elements of community pharmacy.
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Cultivating teacher leaders at your school
Brian Stack EducationLast week I had an engaging conversation with one of my teachers. After just two years in the classroom, she was at a point where she was looking for ways to take on leadership roles. Our school, like many around the country, is transforming the way we look at teaching and learning.
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In praise of the Boxster
Joseph Cavalcante Recreation & LeisureI spent Sunday nights a few Februarys ago watching "Californication," which stars a dysfunctional writer wandering Hollywood in an older Carrera Cabrio. Porsche lust struck. A dealer said he could find me one, but maybe I'd like to drive this black Boxster convertible right over here.
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How to digitally market to millennials
Emma Fitzpatrick MarketingEvery industry is constantly evolving with each new technology, and soon it will be out with the old and in with the new. The way we learn, talk and tackle tasks is all going to change in the next few years. Wondering what's driving this shift in how we operate?
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What should you consider when moving to an electronic filing system?
Debbie Hatke Business Management, Services & Risk ManagementElectronic communication and record-keeping are great ways to save space and allow quick access to files, but it takes some effort to get the systems set up properly and to convert paper to e-files. In considering what type of system will work best for your organization, there are many items that must be kept in mind during the transition.
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Adapting your hunt in windy conditions
John McAdams Recreation & LeisureSometimes conditions are just not in your favor during a hunt. You may have an ideal setup at a location that regularly draws large numbers of deer, but if the wind is blowing from the wrong direction, you are wasting your time at that location.
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How are you handling the ‘dab’ outbreak?
Linda J. Wilk Medical & Allied HealthcareEmergency department staff are often on the front line when it comes to encountering new street drugs. In the coming months, butane hash oil — or "dab" as it is more commonly known — is likely to bring many victims of serious explosive accidents to the ER.
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The worst physical therapy marketing advice I’ve ever heard
Mike Manheimer Healthcare AdministrationAs a professional marketer, I've heard my share of bad marketing advice. In fact, I've probably inadvertently doled some of it out. The truth is that the world of marketing changes so quickly that a few bad tactics here and there are inevitable. But sometimes I hear a piece of advice so egregiously awful that I feel compelled to refute it. It's my duty as a marketer.