Recent Articles
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Questions for the board about risk
Dr. David Hillson Association ManagementIt is quite common for risk professionals not to talk to senior executives or board members. After all, they probably think we are technical staff or analytical specialists involved in the detail of the business, and not relevant to the strategic direction of the organization. And perhaps we think that executives are too important or too busy to waste their valuable time listening to us.
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HubSpot CEO discusses the new approach to online marketing
Marc Wayshak MarketingAs the first inside salesperson for PTC, a Needham, Mass.-based software company, Brian Halligan got his start cold-calling until his "fingers bled," he quipped during a recent interview. Later, when a venture capitalist enlisted him to bring the PTC playbook to a host of portfolio companies, he realized that old industry standbys needed a drastic overhaul if marketers hoped to cut it in an increasingly social-centered world.
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Green industry marketing: Small is smart
Fred Berns Facilities & GroundsLittle stuff counts. Little stuff is asking about Phase II of the project, before you start Phase I. It's writing a Facebook post about your new client. It's linking your email signature to your bio. It's networking at a meeting of local property managers.
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Shrimp boil lets RVers enjoy a unique camping camaraderie
Laura Weaver Recreation & LeisureOne activity we have found that all RVers seem to enjoy doing together is eating. Whether it's s'mores around a campfire, ice cream under a pavilion tent or potluck dinners inside a clubhouse, RVers gather around and participate. During a recent weekend camping trip, we decided to try something new. Since we had several packages of raw jumbo shrimp in our freezer, we decided to host a shrimp boil.
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Telehealth strategies for improving your healthcare business
Karen R. Thomas Healthcare AdministrationAs the national conversation about telehealth is trending daily, healthcare and aging care companies are increasingly investigating their telehealth options. Here are some tips on how to be ready to help an organization assess how telehealth can improve its business.
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O’Hare regains busiest airport crown
Matt Falcus Transportation Technology & AutomotiveAmid all of the bad headlines surrounding Chicago airports last week following the sabotage and arson attack at the Aurora air traffic control center that crippled the airports in the area, a good news story has emerged for O'Hare, the largest of the city's airports.
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Consolidation offers solace to troubled US beer companies
Katina Hernandez Food & BeverageIt started in 2002 when South African Breweries bought Miller Brewing. Then came Coors' merger with Canadian beer company Molson. And in 2008, Brazilian-Belgium beer conglomerate InBev purchased Anheuser-Busch. Now, the latest American beer company to be sold to foreign investors is Pabst Blue Ribbon.
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Who is responsible for IEP goals?
Pamela Hill EducationAs the beginning of autumn appears, public school is well underway for the more than 2 million students identified with learning disabilities in the United States. These students are being instructed by teachers whose responsibility is to assist them in meeting their Individual Education Plan (IEP) goals.
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A thrilling ride through Ohio in a Porsche 987
Steve Schaeffer Transportation Technology & AutomotiveThe sign for 328 South flashes past, and ahead you see the turnoff. Signaling early, you downshift and delight in the bark of the flat-six just aft of your right elbow. Taking the right off 56 East, what looks like a ribbon of fresh, black carpet unravels before you, curving off into young woods in a couple hundred yards.
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A culture of inclusiveness: Diversity matters in medical education
Jonathan Ryan Batson Medical & Allied HealthcareIn medicine, many on various committees and boards still believe diversity is not an issue. They think that a few seats at the table — which make up less than 9 percent of "diverse candidates" in some cases — means that somehow we have all arrived and that the system is equal.