Recent Articles

  • 5 steps companies can make in the fight for racial justice

    Damon Sayles Business Management, Services & Risk Management

    The death of George Floyd in Minneapolis has lit a global fire to where more people of all colors, creeds and orientations are expressing their opinions in favor of social justice, racial equality and human rights. Some are inquiring about what they can do to help the cause. Others are clueless as to what needs to be done in work and recreational environments. Some have even asked if it goes beyond a donation — which it does. As corporate America continues to cope with racial injustice, here are a few things companies can do to better the advancement of equality.

  • Why your company’s culture matters — especially in the throes of…

    Dan Bruder Business Management, Services & Risk Management

    With the outbreak of COVID-19, organizational culture was tested with a rapid change from working together on-site to working at home. Companies with a strong, intentional culture were able to swiftly implement work-from-home practices since their culture was stronger than the process. On the other hand, organizations with a weak culture struggled with employee productivity and motivation when the surrounding environment changed. In truth, culture is the most important ingredient to success and your company cannot realize its potential without having an intentionally designed, foundational culture. Here are some tips for developing a culture that connects, motivates, challenges, and aligns organizations.

  • How to fend off bugs — naturally

    Dave G. Houser Recreation & Leisure

    Summer has returned — and for most of us that means two things for certain: we'll be outdoors a whole lot more, and we'll be joined by a variety of biting or otherwise irritating bugs. Since it was developed by the U.S. military in the 1940s, a synthetic repellent — DEET — has served as the primary ingredient for keeping bugs at bay. Some people, however, can't use DEET at its most effective and longest lasting strength without negative consequences. Fortunately, there’s an array of reasonably effective alternates, mostly natural oils and plant extracts that are nontoxic.

  • Fitbit races to help COVID-19 patients by developing an emergency ventilator

    Tammy Hinojos Medical & Allied Healthcare

    Fitbit has secured an Emergency Use Authorization (EUA) from the FDA for a new device, the Fitbit Flow. It will be a low-cost emergency ventilator that can be used to help with patient needs surrounding the COVID-19 pandemic. Fitbit said that after seeing the tremendous need for ventilators across the nation and, indeed, around the world, it pivoted and applied its in-house brainpower in advanced sensor development and hardware design to create the Fitbit Flow.

  • Infographic: Why masks are still necessary to slow the spread of COVID-19

    Brian Wallace Medical & Allied Healthcare

    As the coronavirus pandemic first spread around the world, the CDC originally recommended that healthy people should not wear masks. But on April 3, the CDC reversed its decision, recommending all Americans wear face coverings when in public to slow the spread. This infographic explores the science behind masks, why experts recommend wearing them in public, and how to clean them.

  • Should your brand be on TikTok?

    Sheilamary Koch Marketing

    In 2019, only 9% of American internet users said they'd used TikTok, but that jumped to 49% for teens. Ranking third favorite among U.S. teens, this reincarnation of lip-syncing channel Musical.ly now features a 25-second video format, with the option of stringing four videos together. Its popularity among young people reinforces TikTok's status as a Gen Z app. So how can marketers ride the wave of a platform where some 37% of U.S. users report annual household incomes of $100,000 or more?

  • For gyms and bookstores, the coronavirus pandemic means getting creative

    Kevin Reynolds Business Management, Services & Risk Management

    If there will ever be a theme of the coronavirus saga for small businesses, it will probably go something like this: Adapt in ways never thought possible. It has already been well-documented how restaurants, offices and other firms have scrambled to adjust with contactless business for an unscripted amount of time. But for gyms, local bookstores and other outlets with a less obvious transition to a virtual world, it has been a much harder three months.

  • Infographic: Boosting your immune system — Fact vs. fiction

    Brian Wallace Medical & Allied Healthcare

    During the pandemic, attention has turned to how we can stay as healthy as possible, meaning the immune system is at the forefront of many people's minds. This infographic looks at what exactly the immune system is and breaks down some popular recommendations about how to boost it.

  • Being so sensitive in a world that is sometimes not

    Lisa Cole Mental Healthcare

    When my physical therapist told me years ago I was a "delicate, little flower," I flat out denied it. I'd always thought of myself as strong, powerful and indestructible. Don't we all? Hearteningly, there are other "sensitives" out there. Think about the artists, outliers and geeks you know. All of us “sensitives” need strategies to safeguard ourselves living in a world that sometimes is not. How do we do this? Here are four suggestions.

  • Podcast: Using Facebook Live events to market to patients

    Jarod Carter Sports & Fitness

    In this episode, Jarod Carter explains how you can use Facebook Live events to market your cash-based physical therapy services. Promoting live events to your existing list of contacts is a great follow-up strategy for increasing reactivations and tune-up sessions and keeping your practice top of mind among discharged patients. You'll hear tips for deciding if there's sufficient interest, how to approach scheduling, and how to make sure everything goes smoothly.