Recent Articles
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Marriott following in the footsteps of Red Bull
Bambi Majumdar Travel, Hospitality & Event ManagementWhen it comes to innovative marketing strategies, Red Bull has made a name for itself. So much so that industry rivals like PepsiCo are planning to apply the same formula to enhance their own market share.
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5 steps for choosing the right warehouse management system
Piyush Bakshi Distribution & WarehousingAn efficiently run warehouse contributes immensely to a smooth supply chain and, ultimately, customer satisfaction. An integrated warehouse management system (WMS) enables streamlined warehousing operations, reduced wear and tear of machinery, efficient space utilization, and better inventory management.
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Practices are up against it with HIPAA compliance and audits
Scott E. Rupp Healthcare AdministrationNueMD, a provider of cloud-based management software for small medical practices, finds that there are a lot of healthcare organizations up against it when it comes to complying with the beefed up regulations of the Health Insurance Portability and Accountability Act (HIPAA).
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Energy-saving, high-tech plastics applications in green building
Don Rosato EngineeringIn the U.S., demand for green building materials — products that contribute to LEED credits — are expanding 13 percent yearly and are currently generating sales of more than $70 billion annually.
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Defying the Porsche owner stereotype
Noelle Talmon Transportation Technology & AutomotiveI met a German several years ago who told me that only dentists rode Harley Davidsons in his country. I laughed, knowing full well that everyone from outlaw bikers to weekend warriors rides them in the United States.
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New role for interior designers: Home health specialist
Michael J. Berens Interior Design, Furnishings & FixturesHomeowners want their homes to support their health and well-being, and they are willing to undertake renovations to improve their home environment. But they are not always certain which steps to take or which products to buy to address their concerns.
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4 last-minute marketing tips to make your holiday season shine
Emma Fitzpatrick MarketingWith chestnuts roasting, twinkle lights aglow and Christmas ads aplenty, the holidays are here, and the countdown is on. If your holiday sales, conversions or campaigns aren't shining as brightly as you planned, don't fret. It's not too late to pull out all the stops and transform this holiday season.
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Data breaches on the rise: How to prevent a breach
Paul Starkman Business Management, Services & Risk ManagementPart I of this series — "Data breaches on the rise: Are you prepared to stop the leak in 2015?" — addresses a few of the causes, consequences and some practical mitigation against leaks. Part II focuses on additional essential elements that can be effective to supporting a data security breach prevention plan.
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Changing how PCPs treat symptoms during outpatient visits
Dorothy L. Tengler Medical & Allied HealthcarePain affects more Americans than diabetes, heart disease and cancer combined. An estimated 20 percent of American adults (42 million people) report that pain or physical discomfort disrupts their sleep a few nights a week or more.
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Will changes to AP courses save them from becoming obsolete?
Brian Stack EducationThis October, the College Board announced that they will be overhauling more of their AP courses to better emphasize college-level critical thinking. The work will involve looking at all of its 36-plus courses in order to cover fewer topics and aim to address charges that the old courses prized rote memorization over imaginative thinking.