Recent Articles

• Why you should be careful categorizing COVID-19

  Bob Johansen Business Management, Services & Risk Management

  We are facing a novel coronavirus. Novel means new. New means that old categories are suspect. Categories coerce. You must think across a spectrum of possibilities and risk — not force-fit something we don't yet understand into old categories we do understand. Categories channel us toward certainty, but away from clarity. Here's what you can do to thrive in the post-outbreak scramble.

• For now, a lack of transparency for the Paycheck Protection Program

  Seth Sandronsky Business Management, Services & Risk Management

  How is Uncle Sam’s Paycheck Protection Program (PPP) helping small firms with forgivable loans during the COVID-19 pandemic that has closed businesses across the U.S. and put tens of millions of Americans out of work? The answer is unclear. On that note, we turn to Treasury Secretary Steven Mnuchin. He wants to prevent the taxpaying public from knowing PPP borrowers’ names. They are "confidential" and "proprietary," Mnuchin said in sworn testimony to the Senate Committee on Small Business & Entrepreneurship recently.

• Infographic: 11 smart devices to reduce home strain

  Sarah Hollenbeck Interior Design, Furnishings & Fixtures

  When the pandemic hit, many consumers weren’t accustomed to spending all their time in their homes. And it turns out, some of their homes weren’t ready for it either. Home strain has become a big issue in the past few months, as many appliances and devices are getting used more than ever before. But in between repair appointments, there are things homeowners can install throughout their homes to prevent minor issues from turning major.

• Neuromarketing: An exciting new technology to revolutionize your marketing…

  Lisa Mulcahy Marketing

  According to a new report, the most significant adjustment in marketing activity during the age of COVID-19 has been to change messaging, with almost half (45%) of responding business owners doing so. Imagine how powerful and effective your updated messaging could be if you knew exactly what your consumers found exciting on a cellular level. This is entirely possible thanks to neuromarketing, an exciting, fresh technology that is tipped to revolutionize how brands can message their demographics. Here are some key points about neuromarketing you need to know.

• Infographic: The top 10 construction technology trends impacting the industry…

  Krystal Spicer Construction & Building Materials

  The construction sector has spent decades trying to catch up with other industries when it comes to implementing and utilizing new technologies. Due to the standards required within construction, there is no room for error when it comes to modern construction technology. However, these technologies have finally been fine-tuned and problems have eliminated. 2020 is now proving to be the year that the construction industry can finally catch up with others and take full advantage of modern machinery and robotics.

• COVID-19 and national responses, part 2 of 2: The United States and around…

  Keith Carlson Medical & Allied Healthcare

  As the summer of 2020 begins, the COVID-19 pandemic shows no signs of abating. In fact, as many economies open up, spikes in infections are on the rise. While some attribute this phenomenon to increased testing, others also point to increased community transmission. Now that we find ourselves on the brink of six months of this global battle, what can we say about the pandemic response in the bigger picture?

• How to avoid COVID-19 scams

  Terri Williams Business Management, Services & Risk Management

  COVID-19 has led to a loss of life, decimated the economy, and instilled uncertainty and fear. Unfortunately, those aren't the only negative effects. The Federal Trade Commission has issued a warning regarding numerous coronavirus scams, which have the potential to cause even more financial woes among consumers. And Self Financial, a credit-building company, recently published a comprehensive list of current COVID-19 scams.

• What benefits do employees want the most?

  Grace Ferguson Business Management, Services & Risk Management

  Prior to COVID-19, healthcare coverage, paid time off, and retirement plans often ranked as the most desired benefits among employees. During the pandemic, these benefits — while still highly valued — have experienced distinct changes. For example, what employees want in healthcare benefits has taken on new meaning.

• 10 ways to start promoting equity and stop racism

  Simma Lieberman Business Management, Services & Risk Management

  I've worked in diversity, equity and inclusion for over 25 years. Because of my work, I get calls and emails every day from non-black, mostly white people who want to know what they can do end racism and inequality, particularly in the workplace. The people who contact me range from hourly employees to clients who are CEOs of corporations and executive directors of nonprofits. In response, I decided to put together a starter list of actions. Below are 10 basic actions you can begin taking.

• How to back the strategic plan with resources

  Bob Harris and Leonard Toenjes Association Management

  There is a saying, "Put your money where your mouth is." It means if you have an idea or plan, it should be supported by resources. Without aligning resources any plan is unlikely to succeed. In associations, resources include time, finances, committees, leaders, and staff. A strategic plan is a roadmap for the board. Sometimes it is called the board’s GPS: goals, priorities, and strategies. Let’s use travel planning as an analogy.

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