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Why every marketer needs to refine their voice search strategy in the age…
Lisa Mulcahy MarketingAs the coronavirus has caused consumers to stay at home, their search needs have become more specific and focused. Right now, and for the foreseeable future, your customers and clients want convenience as they search to buy what they need. The best way you can give it to them: positioning your brand for success with a great voice strategy. Focus on these key areas and you'll be covered.
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Making up for lost time
Linda Popky Business Management, Services & Risk ManagementAs the lockdown for COVID-19 enters its second month in most locations, it's becoming apparent there are businesses that are thriving, but many more businesses are suffering. Some of these businesses will recover once the economy begins to breathe again. But some time-based purchases will never be made up. For example, we are not going to go get two haircuts because we missed one. Nor are we going to get two dental checkups at once or attend two meetings of the same association at once to make up for one that was canceled. So, what are we to do? Here are a few ideas.
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Associations face a new advocacy landscape
Jeb Ory Association ManagementAs many people in Washington know, the COVID-19 crisis launched an advocacy boom. What they may not realize is that it is far from over. As Congress considered a $2 trillion stimulus bill — the largest in U.S. history — hundreds of organizations scrambled to ensure that lawmakers understood and addressed their needs, whether that meant safety equipment, financial support, tax relief or other necessities. Trade associations led that charge.
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Does workers’ compensation cover coronavirus?
Grace Ferguson Business Management, Services & Risk ManagementThough we still have much to learn about the novel coronavirus, symptoms range from mild to severe and can lead to death. In response, lawmakers and industry leaders have been implementing relief for impacted individuals — such as paid leave, additional unemployment benefits, and free COVID-19 testing. A common question among employees is whether relief extends to workers' compensation, also known as workers' comp. Long story short, if you're exposed to COVID-19 on the job, you might have a hard time getting workers' compensation — unless you’re a healthcare provider or first responder.
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Product-focused videos: A key marketing strategy during and after COVID-19
Lisa Mulcahy MarketingThe COVID-19 pandemic has upended life in every imaginable way possible. Now more than ever, consumers are clamoring for products that meet their needs, not their wants — and they have to know how those products work before they buy. How does a digital marketer answer the call? With user-friendly and product-focused video content. Wyzowl's 2020 State of Video Marketing Survey found that 85% of brands use video as a marketing tool and 86% of consumers actually want more video from brands.
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Counting carbs? 3 alternative options for tasty sweets
Damon Sayles Food & BeverageFor many trying to lose weight, junk foods are an Achilles' heel. Let's be honest: There's nothing like the soothing taste of candy, cake, chocolate and everything in between. It's a guilty pleasure ... but what if that pleasure wasn't as guilty? What if you could eat low-carb snacks that taste just like the sweet items you're used to? Allow me to present to you three sweets that taste just like the more unhealthy substitute. Let it be said that the following information isn't a shot on any product by any means; it's simply a means to provide healthier alternatives.
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Employees are a weak link in cybersecurity: How to protect your business
Daniel Markuson Business Management, Services & Risk ManagementEstimates show that 90% of corporate data breaches in the cloud happen due to hacker attacks that target employees, according to a report from Kaspersky Lab. With many of them forced to work remotely during the quarantine, companies are now more vulnerable than ever. Employee negligence is a great threat to business security. However, this particular risk is easy to control. There are many digital tools that can help protect organizations from data breaches.
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Stimulus package leaves small businesses between reality, theory
Kevin Reynolds Business Management, Services & Risk ManagementThe normal cacophony emanating out of small coffee shops around the country has been diminished to a whimper these days. The usual customers, 9-to-5 workers rushing to get their fix of caffeine before heading to the office, are either not allowed in or are not coming at all. This is the reality for businesses, particularly small businesses, across America: diminished or nonexistent work, uncertainty and a race to stay afloat. But as weeks pass by, the effects of the stimulus package are still yet to be felt by small business.
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The danger in believing it ‘won’t happen here’
Linda Popky Business Management, Services & Risk ManagementAn enemy like the COVID-19 pandemic recognizes no borders. Yet, the spread of the virus is not occurring at an even level from country to country, or even from state to state in the U.S. While some areas made aggressive, proactive moves, others have been slow to react. I call this phenomenon Won’t Happen Here (WHH) Syndrome. WHH is not limited to pandemics. We see this kind of reaction to natural disasters (including wildfires, hurricanes, or flood), to political unrest, and even to changes in technology or market conditions.
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How technology can help prevent workplace injuries
Terri Williams Business Management, Services & Risk ManagementA few months ago, we reported on workplace fatalities being at their highest levels since 2008, although workplace injuries are trending down. And now, the National Security Council recently released its first Work to Zero research report, "Safety Technology 2020: Mapping Technology Solutions for Reducing Serious Injuries and Fatalities in the Workplace." The report identifies the most relevant workplace hazards, along with technologies that can help to mitigate the risks.
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