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Neuromarketing: An exciting new technology to revolutionize your marketing…
Lisa Mulcahy MarketingAccording to a new report, the most significant adjustment in marketing activity during the age of COVID-19 has been to change messaging, with almost half (45%) of responding business owners doing so. Imagine how powerful and effective your updated messaging could be if you knew exactly what your consumers found exciting on a cellular level. This is entirely possible thanks to neuromarketing, an exciting, fresh technology that is tipped to revolutionize how brands can message their demographics. Here are some key points about neuromarketing you need to know.
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10 ways to start promoting equity and stop racism
Simma Lieberman Business Management, Services & Risk ManagementI've worked in diversity, equity and inclusion for over 25 years. Because of my work, I get calls and emails every day from non-black, mostly white people who want to know what they can do end racism and inequality, particularly in the workplace. The people who contact me range from hourly employees to clients who are CEOs of corporations and executive directors of nonprofits. In response, I decided to put together a starter list of actions. Below are 10 basic actions you can begin taking.
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The new study on COVID-19 transmission that can help convince every patient…
Lisa Mulcahy Medical & Allied HealthcareAs a healthcare professional, you know the critical importance of face masks for stopping the spread of COVID-19. You no doubt also know that some of your patient population is not in compliance with doing so, which is a very worrisome issue. However, a brand-new study from researchers Renyi Zhang, Yixin Li, Annie L. Zhang, Yuan Wang, and Mario J. Molina, "Identifying airborne transmission as the dominant route for the spread of COVID-19," can offer you the informational support your physicians and staff need to communicate the importance of mask-wearing to these patients.
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Tracking how we view interior design
Michael J. Berens Interior Design, Furnishings & FixturesWalk into a room and the mind immediately begins to note its characteristics. As the eyes scan the objects before them, they register the quality of light, color, texture, contrast, arrangement, what is familiar and what is unfamiliar. In a matter of seconds, the brain processes all that information and generates an emotional reaction to the space. What happens in those few seconds, where do the eyes go, and how might our understanding of that process help improve the way spaces are designed in the future?
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How split testing can give a big boost to your digital marketing strategy
Lisa Mulcahy MarketingAs a digital media marketer helping your brand emerge from the COVID-19 pandemic, you know that taking stock of where your ad planning stands is critical. A new report finds that 73% of all businesses surveyed are working on strategic planning. One powerfully effective way to evaluate your brand's strategy is with split testing. This is an easy way to determine how well your marketing assets will truly perform.
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How COVID-19 is affecting landlords and renters
Terri Williams Business Management, Services & Risk ManagementCOVID-19 is having a negative impact on almost every industry and segment of society. However, its effects on landlords and renters present particularly tough challenges. A new report by Avail, which provides online tools, education, and support for landlords, reveals just how much of an impact the coronavirus has had on these two groups.
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How to power up your marketing might through improved browser push notifications
Lisa Mulcahy MarketingAccording to a new report, only one-quarter of surveyed businesses have been able to shift completely to virtual work environments during the COVID-19 pandemic. This news isn't all bad, though — most of your customers are living life through their phones and laptops, too, and they want more convenience than ever. What's one terrific way to freshly tailor your brand’s marketing messages as your clients, partners and customers start spending again? Amp up your browser push notifications.
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5 steps companies can make in the fight for racial justice
Damon Sayles Business Management, Services & Risk ManagementThe death of George Floyd in Minneapolis has lit a global fire to where more people of all colors, creeds and orientations are expressing their opinions in favor of social justice, racial equality and human rights. Some are inquiring about what they can do to help the cause. Others are clueless as to what needs to be done in work and recreational environments. Some have even asked if it goes beyond a donation — which it does. As corporate America continues to cope with racial injustice, here are a few things companies can do to better the advancement of equality.
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Why your company’s culture matters — especially in the throes of…
Dan Bruder Business Management, Services & Risk ManagementWith the outbreak of COVID-19, organizational culture was tested with a rapid change from working together on-site to working at home. Companies with a strong, intentional culture were able to swiftly implement work-from-home practices since their culture was stronger than the process. On the other hand, organizations with a weak culture struggled with employee productivity and motivation when the surrounding environment changed. In truth, culture is the most important ingredient to success and your company cannot realize its potential without having an intentionally designed, foundational culture. Here are some tips for developing a culture that connects, motivates, challenges, and aligns organizations.
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Infographic: Why masks are still necessary to slow the spread of COVID-19
Brian Wallace Medical & Allied HealthcareAs the coronavirus pandemic first spread around the world, the CDC originally recommended that healthy people should not wear masks. But on April 3, the CDC reversed its decision, recommending all Americans wear face coverings when in public to slow the spread. This infographic explores the science behind masks, why experts recommend wearing them in public, and how to clean them.
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