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What consumers want from you now more than ever
Emma Fitzpatrick MarketingOpenness, honesty, clarity and authenticity are all traits you’d want in a friend. But if you can even believe it, research shows that those are the terms that people want the most from businesses. Most Americans (86 percent) say transparency from companies is more important to them than ever before, according to 2018 Sprout Social research. After all, consumers talk with companies in a more personal and consistent way on social media — and share a wealth of personal data.
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Why every leader should apply for a job with their company
Roberta Matuson Business Management, Services & Risk ManagementI’m always telling my clients to apply for a job with their company to see what the candidate experience is really like. I took my own advice recently and applied for a job on behalf of my client. When my client found out how many jobs candidates were getting recommended for after applying on job board sites, he was horrified. But at least he uncovered this and took steps to rectify the situation. Do you even have a clue how effective your recruitment strategy really is?
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What does your email signature say about you?
Catherine Iste Business Management, Services & Risk ManagementRegardless of the size, recipient or intent of the message, email signature blocks are little snippets of information we send out hundreds of times per week to repeat and new receivers. They are advertisements that reflect our professionalism, personality and focus. More than just a way to get in touch, these few lines of text can be valuable messaging tools when used properly. What does your email signature say about you?
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How to successfully poach talent while safeguarding your own
Roberta Matuson Business Management, Services & Risk ManagementSeveral years ago, a firm hired me to directly source talent from its competitor even though the owner had a gentlemen's agreement in place with the CEO whose company he was about to raid. Mind you, this was before these agreements were deemed illegal. The owner hired me as his secret weapon rationalizing that his company wasn’t doing the poaching, and therefore, he wasn’t breaking his agreement. In the end, he got the talent he needed. Some say that nice guys finish last. When it comes to finding talent, however, nice guys do not even cross the finish line.
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Restaurants create social buzz, opportunity for hotel marketers
Bambi Majumdar Travel, Hospitality & Event ManagementThe recent 2018 Global Digital Report from We Are Social and Hootsuite revealed that a million new social media users are "born" every day. This is an incredible opportunity for hotel marketers. The 2018 CMO Survey showed that companies are spending 12 percent of their marketing budgets on social media. This percentage will accelerate in the coming years. Before they allocate budgets, it is essential that hotel marketers understand what kind of social posts work for them. A generic plan will not work.
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Fun with task-based language learning
Sheilamary Koch EducationIf you’ve studied a new language, you probably remember the moment you learned certain words. For me, it was a day about 20 years ago when I learned the difference between wallet and highway in Spanish. At a bus station in Oaxaca, Mexico, the ticket counter agent explained that my bus was behind schedule and recommended not travelling that day due to something about my wallet, or so I thought. If I’d had a teacher or the right dictionary along, my mistaken assumption would’ve been clear right then.
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Roy Spence: We need to build a new home for America
Jason Zimmerman Construction & Building Materials"We have a marketing problem in America." So said Roy Spence, co-founder and chairman of GSD&M, a leading marketing communications and advertising company, to attendees of the 18th annual Sunbelt Builders Show™, hosted by the Texas Association of Builders at the Hilton Anatole in Dallas. "All we hear is the political sides, on all sides, who would perpetuate and 'us vs. them' culture. Us versus them is not the purpose of America. Us versus them is not the promise of America." To combat this divide, Spence — whose agency has helped grow some of the world’s most successful brands — decided to take on America as his client.
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Fast strategies for defusing team conflict
Lisa Mulcahy Business Management, Services & Risk ManagementYour staff is in the middle of a huge project — and stress levels are rising. A small misunderstanding between two team members can lead to a mistake that the whole group then needs to pitch in and take care of — and if you're not careful, resentment and disagreement can fester and make everyone less than productive. Need to step in? Use these proven tips to restore harmony and get everyone back to doing their best work.
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ADA Find-a-Dentist campaign takes to social media with great results
Tammy Hinojos Oral & Dental HealthcareWho doesn’t love an awkward school photo from days gone by? Correct. You love 'em. I love 'em. Everyone loves to laugh at the mullets, the big hair, the shimmery blue eye shadow. The massive shirt collar. The fake smile that looks like someone pinched the subject just before snapping the photo. The American Dental Association is capitalizing on these unfortunate (but hilarious) moments in time for its Find-a-Dentist campaign.
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4 benefits of a centralized church communication process
Mark MacDonald Religious CommunityMost churches try two process structures to effectively communicate, or a hybrid as a third possibility. The choice is yours! It really doesn’t matter how many people are on your team either. It’s more about the flow of ideas and the production of the communication work. Your three choices? Decentralized, centralized, or the hybrid process. Trying to make a decision which is best? I’ve seen centralized (or hybrid leaning towards centralized) work best. Here are some of the benefits of the centralized process.
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