MultiBriefs - Your source for industry specific News Briefs

Advertising and the city: Are billboards a threat to public space?

Lucy Wallwork Facilities & Grounds

Places like Times Square in New York and the Shibuya in Tokyo are home to some of the most iconic scenes of urban space on the planet. We cannot imagine them without their iconic billboards and digital displays, which have become part of their visual identity. But the spilling out of corporate advertising into increasing areas of our public space is being resisted. Advertisers argue that billboards can bring a number of benefits to a city, but some activists and reformers are pushing their local governments to make their neighborhoods ad-free.

Why it’s important for leaders to admit their mistakes

Simma Lieberman Business Management, Services & Risk Management

Having worked with leaders in organizations who value inclusion for over 20 years as an adviser and facilitator, I’ve developed a list of behaviors that are crucial for leaders who want to expand and sustain their influence. Relevant to today and every other day is acknowledging and taking responsibility for past, present and future actions that have negatively impacted others. We talk about courageous leadership, and it takes courage to admit you’ve made a mistake, a wrong decision or hurt another person in some way.

How to effectively combine SEO and PR in your marketing campaign

James Scott Marketing

Modern technologies transformed the world of the marketing and made it more sophisticated. Today, every company that struggles to grow its online presence should utilize both search engine optimization (SEO) and PR tools. If you apply them in a right way, they will take your company to the next level. If you wonder how to combine SEO and PR to boost your marketing efforts, check the following information.

Social communication from a speech-language perspective

Sheilamary Koch Education

The ability to adapt language to a specific situation or audience is an important social communication skill. This fact was driven home when interviewing Judith O. Roman, clinical faculty member at Northwestern University’s Center for Audiology, Speech, Language, and Learning about pragmatics, otherwise known as social communication. Social communication, or pragmatics, corresponds to the “use” component of the “form-function-use” framework that has created the structure for this exclusive MultiBrief series on expressive language from an SLP perspective.

What you need to know before your next Facebook ad campaign

Emma Fitzpatrick Marketing

From January to May of this year, average monthly spending on Facebook ads dropped a staggering 85 percent.

Encourage stronger cooperation in your workplace

Lisa Mulcahy Business Management, Services & Risk Management

As a manager, you understand the critical importance of each member of your team working harmoniously toward a common goal. Yet sometimes, an individual staff member's personal agenda can interfere with your group working together seamlessly — and your projects can suffer. Here’s what you need to do: identify foolproof ways to foster cooperation, and get your group dynamic in sync. Follow this clear, research-proven advice to ensure excellent team collaboration, day after day.

Orientation as a retention tool

Catherine Iste Business Management, Services & Risk Management

Reading the handbook, reviewing benefits details and filling out paperwork are not the best ways to welcome new employees. Relegating orientation to something to get through as quickly as possible is a missed opportunity on several levels. Instead of scheduling a marathon session with HR, learn three simple ways orientation, especially in small- to medium-sized companies, can be an excellent retention tool.

Can listening to music at work make employees more productive?

Terri Williams Business Management, Services & Risk Management

"Whistle while you work," the popular song from Disney’s "Snow White and the Seven Dwarfs," might be more than just a catchy tune. A new survey by Robert Half/Accountemps reveals that most professionals who work in an office like listening to music at work — and are more productive when they do. Among survey respondents, 44 percent can listen to music at work with no restrictions and 38 percent can listen to music at work, but with restrictions, such as wearing headphones.

How customers buy, why they don’t, and how you can change their minds

Terri Williams Marketing

If your company offers a great product or service, it can be difficult to understand why everyone isn’t lining up to buy it. Who wouldn’t want something this great? What possible reason could anyone have for not purchasing what you’re selling? It turns out that there are a lot of reasons customers — both individuals and companies — choose not to make a purchase. Understanding these reasons requires understanding how they make buying decisions, and armed with this information, you’re in a better position to overcome any objections.

Morphology and syntax: Key to successful reading

Sheilamary Koch Education

Simple sentences are great for social media — but when elementary school children use them exclusively, it could indicate difficulties with morphosyntax, which may be undermining their reading. Continuing with our expressive language series, we turn again to Judith O. Roman, M.A., CCC-SLP, clinical faculty member at Northwestern University’s Center for Audiology, Speech, Language, and Learning to answer questions on morphology and syntax. Morphology and syntax correspond to the function component of the "form-function-use" framework for expressive speech that Roman introduced in the first article on semantics, the form component.

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