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An employer’s guide to COVID-19: Top 5 strategies for keeping your…

Candice Gottlieb-Clark Business Management, Services & Risk Management

Business owners and leaders, there is no doubt that these are challenging times. COVID-19 has required you to change business practices overnight. Teams that normally buzz with momentum are now separated, and you must hope are still able to work effectively to get things done. Technology that was once optional for getting things done is now essential, whether your employees feel ready or not. While fear and stagnancy may be unavoidable in the first few days of change, this process is not going to be a short one.

Survey: Consumers trust healthcare devices less than they once did

Scott E. Rupp Medical & Allied Healthcare

U.S. citizens are showing less interest in digital health solutions, wearables, and mobile health apps, stalling an interest that was previously quite high. The number of consumers without any digital health solutions to manage their health is as high as one-third. Wearable technologies — those that collect health data — has decreased, too, from one-third (33%) in 2018 to less than 20% in 2020, according to a new survey from Accenture.

New ways to use hashtags in your social media marketing

Lisa Mulcahy Marketing

Almost everybody on social media uses hashtags, likely including your brand. But even though hashtags are ubiquitous, that doesn't mean they are always used most optimally when it comes to garnering the most attention. Your goals: make the most out of your wording; cover the right consumer communities; don't over- or undertag; and check your progress consistently to see how your efforts are playing. Here are the freshest, most creative, and most effective ways you should use hashtags to boost your marketing power right now.

You can’t be what you can’t see

Angela Cleveland Education

"I fought really hard to get here," she said with tears filling her eyes. "I’m in my first internship and not only am I the only woman there, but I’m the only person of color. I don’t belong in this field." I sat across the auditorium, stunned by this statement from a fellow audience member. I was at a forum discussion about women in the computing workforce at Spelman College. I was shaken by what I was hearing. Was it possible that the number of women in computer science is really that imbalanced? Sadly, the answer is yes.

A look at the latest developments in private space travel

Bambi Majumdar Science & Technology

Justin Bieber and Leonardo DiCaprio are reportedly ready to take off...to space. They are among the rich and famous who are said to have purchased their tickets for Virgin Galactic's inaugural flight to space. They will be sharing cabin space with the founder of Virgin Galactic, Sir Richard Branson, among others. The company's maiden private commercial flight is scheduled to take off at the end of this year. This sector could generate billions of dollars in new business for Virgin Galactic in the future.

Accepting the new virtual reality

Linda Popky Business Management, Services & Risk Management

As the coronavirus crisis escalates, more and more restrictions are being put in place: no large gatherings, no in-person classes at school, no sporting events, avoid air travel, cancel unnecessary meetings, etc. Many employers have closed their campuses and required employees to work from home — when they can. Many industries, like retail, hospitality, and personal services, can't just be packaged up and run remotely. But there are many others that could provide remote services — but have just never made it part of their offerings.

How your healthcare organization can ensure accurate patient matching

Lisa Mulcahy Healthcare Administration

Correct patient matching on health records is an essential safety tool for any physician's office or hospital. Yet achieving it is a significant nationwide problem, according to eye-opening new research from eHealth Initiative Foundation and NextGate. Their recent study finds that 38% of surveyed providers report at least one adverse event due to patient record information errors in the past two years. You can do a lot right now to shore up your own patient matching system and cut down on confusion and possible life-threatening data mistakes. Therefore, it's crucial to put your attention and resources into five key areas, as follows.

Infographic: How AI lets you take pictures like a pro

Mia Glatter Science & Technology

Today, the smartphone in your pocket has a high-quality digital camera. Everyone — not just artists — is a photographer, and the explosion of photos taken annually proves it. Find out how artificial intelligence makes it happen in this infographic.

Why marketing tribes are demographics you should be targeting

Lisa Mulcahy Marketing

As a marketer, you know the value of targeting the right segments and subtypes of your existing customer base and potential consumers — but did you know there's a highly effective way to take that strategy a step further? It's all about targeting marketing tribes. So, what's a tribe? It's a specific portion of your demographic who share the same specific mindset, regardless of age or geography. What key points do you need to keep in mind when it comes to effectively gaining the interest and trust of your targeted tribes? Pay attention to these important areas.

Project-based math classrooms can better engage students by addressing…

Brian Stack Education

It is a struggle to help my own 14-year-old with his math homework. He struggles to maintain good grades in math, but it isn't because he can't do the work. For my son, he just isn't passionate enough about it to have the intrinsic motivation to engage in it. Reaching mastery with the concept of slope only came about when I took the time to phrase it in the context of an aviation problem that he had to solve involving landing a plane at the nearby airport where he takes flying lessons.

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