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Verizon-AOL deal ushers in a new era of advertising
Scott Rosenblum MarketingThe last 10 years have brought about massive change in the advertising world. Who would have thought we'd go from "Mad Men" drawing up campaigns on poster board to techies devising systems that bid that same advertising out to thousands of advertisers and place the ad in milliseconds?
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As cord-cutting spreads, streaming goes mainstream
Suzanne Mason CommunicationsStreaming video services are continuing to give cable providers a run for their money. The recent announcement of Spotify moving into the realm of streaming video adds another name to a long list of rivals that cable TV providers are competing with for customers. On May 20, Spotify officials announced they had created partnerships with networks such as ABC, Comedy Central and Vice News to provide podcasts, video clips and news to their 60 million subscribers.
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The future of education? Smart and personalized microschools
Bambi Majumdar EducationIt didn't take too long for the intriguing nature of microschools to capture America's attention — especially the attention of parents who are disillusioned by the education system. This new generation of parents passed through massive and far-reaching changes that technology and globalization has caused in the last two decades.
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EE Global Forum: Help consumers, businesses slay energy vampires
Ryan Clark Science & TechnologyWorking toward better energy efficiency isn't simply a daytime job. Sometimes energy can be expended even with the lights off. The evolving electronic grid, along with our changing electronic culture requires that advocates, consumers and business owners alike be aware of the surprising ways we are now able to waste. These energy vampire products leech your power supply, even at night when they're turned off.
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3 new social updates and how to use them in your business
Emma Fitzpatrick MarketingSocial networking seems to evolve faster than anything we've ever seen in the marketing world. Each time you log in, it seems like something — whether huge or minor — has changed. This week, we're here to help you pinpoint exactly what's different.
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Biopolymers: The key to the 21st‑century medical revolution
Adolfo Benedito EngineeringWe have so much hope for medical innovation in the near future. Words such as nanotechnology, immune therapy, stem cells and tissue creation are becoming more and more common in the medical world, generating a current of optimism that we may soon find cures and treatments for many complex diseases and conditions.
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Advances in wireless wearable brain‑computer interface systems
Dr. Afsaneh Motamed-Khorasani Science & TechnologyWe have witnessed the rapid growth of research in the field of brain-computer interface (BCI) in the last 15 years. This process now has the potential to further advance in terms of accuracy and speed through training and practice. EEG-based BCI systems basically decode the user's neurophysiological intention signals and produce commands that can control an external device, such as computer applications, home appliances and prosthetic devices.
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5 must-have home improvement apps
Bambi Majumdar Interior Design, Furnishings & FixturesWith summer knocking on our doors, home renovation projects seem to have taken priority for homeowners across the country. In 2014, U.S. home improvement stores reported revenues close to $144 billion. The pace will be even faster this year especially from the third quarter on. According to the Residential Remodeling Index (RRI), every metropolis in the country will be witnessing increasing remodeling activity this year with an average growth of 4 percent.
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Robots are ready for room service, but are hotel guests?
Bambi Majumdar Travel, Hospitality & Event ManagementAloft Hotel in California's Silicon Valley created quite a stir when they introduced their robot room service in August last year. The experiment was still in preliminary stages but still managed to wow guests anyway. Apparently inspired by Star Wars' R2D2, these robots will offer smooth room service and butler facilities across hotels.
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Data centers seek industry’s help with heat recovery
Andrew Gaved ManufacturingWith its exponential growth and apparently unquenchable advance in technology, the data center industry is presenting a unique challenge for the cooling sector. It might be the good kind of challenge, since it naturally foments a climate of innovation, but those supplying the sector certainly need to be on their toes.
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