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The future of telemedicine: Is it here to stay?
Rebecca Eberhardt Medical & Allied HealthcareExplore the transformative potential of telemedicine as healthcare embraces digital innovation for accessible, efficient patient care.
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B2B tactic boosts high-value service lines
Jeff Barasch Healthcare AdministrationWhile healthcare organizations are busier than ever due to the pandemic, their bottom lines have suffered. But hospitals and healthcare systems can offset the fiscal hit by leveraging their top revenue-generating clinical services. High-value service lines, even in competitive markets such as metro New York, have been setting themselves apart with precisely targeted, multi-faceted B2B marketing that incorporates specialty publications. Elite cardiology and ortho service lines have used high-impact journal-style publications to target referring physicians with a great deal of success.
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Infographic: Pandemic digital health trends you should know
Brian Wallace Medical & Allied HealthcareThe COVID-19 pandemic brought a rapid acceleration in digital health services and telemedicine. Much of the digital transformation in healthcare has been driven by patient expectations and has little to do with doctors' age or level of experience. Today, physicians are more likely to recommend health-related smartphone apps, fitness wearables and other technology to their patients. Many use social media to engage with and educate patients. In fact, 87% of doctors who are high digital adopters share educational videos with patients regularly.
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Infographic: Digital messaging and the future of healthcare
Brian Wallace Medical & Allied HealthcareAs people grow accustomed to messaging retailers, restaurants, and customer service agents, they’re beginning to expect the same from their doctors. Seventy percent of people want to communicate with their doctor through text messaging. The benefits of messaging for healthcare providers go far beyond convenience and patient satisfaction. Using automated reminders encourage patients to keep scheduled appointments, schedule follow-up care, and keep their prescriptions filled. These measures reduce costs for providers and improve patients’ health at the same time.
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Infographic: Fixing the world of disconnected payments in healthcare
Brian Wallace Healthcare AdministrationHealthcare payments can be a big headache for clinics and patients alike. In fact, 25% of unnecessary spending in healthcare goes toward payment processing, totaling $190 billion every year. Patients and clinics alike are unsure of what insurance will cover. As high-deductible health plans grow more popular, uncertainty about out-of-pocket costs is on the rise. This uncertainty can lead patients to ignore bills or even avoid treatment altogether. Learn how technology is streamlining healthcare payments using contactless check-in with this infographic.
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The delicate balance of supply and demand for COVID-19 vaccines
Bambi Majumdar Medical & Allied HealthcarePresident Joe Biden rolled out strategies to combat and control the coronavirus pandemic on his first day in the Oval Office. A national vaccination campaign aims to administer 100 million shots to cover 50 million Americans in his first 100 days in office. Led by Dr. Anthony Fauci and other medical experts, pandemic control actions will ramp up, such as travel restrictions, mandatory mask rules, increased testing, and more personal protective equipment. Along with orders to boost supplies for vaccination, the team will also focus on developing therapeutics to treat COVID-19.
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Is telemedicine for dentists?
Lloyd Park Oral & Dental HealthcareCOVID-19 has been a major catalyst for telemedicine adoption. In response to lockdowns and closures, clinicians adjusted their practices to offer treatment in a pandemic-safe manner, and many implemented telemedicine technology. This resulted in a sizable population of patients becoming familiar with telemedicine. In fact, Medical Economics found that 83% of patients expect to use telemedicine after the pandemic resolves. However, for dental practices, telemedicine adoption continues to lag behind other medical fields. In this article, we offer an overview of teledentistry. We discuss the primary benefits of teledentistry, and cover some of the pain points inhibiting its growth.
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5 reasons to build a healthcare brand for millennials
Alexa Lemzy Healthcare AdministrationThe millennial generation consists of people born between 1981 and 1996, making members of this group between the ages of 25 and 40 in 2021. As the demographic approaches middle age, their need for healthcare is increasing. As the largest generational group, this creates a huge market for healthcare brands ready to cater to their preferences. As a demographic, millennials differ from previous generations significantly in the way they choose services and respond to marketing. As a result, healthcare brands need to be built to meet these new demands.
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Should your dental practice offer membership plans?
Lloyd Park Oral & Dental HealthcareAccording to Kaiser Family Foundation, 37 million Americans do not have dental insurance. As a result, dental practices have begun offering their own personalized and affordable dental membership plans to patients. In total, less than 20% of dental practices currently have memberships. However, this figure is growing rapidly due to the adoption of dental membership plan software. But how do these plans work? And are they a worthwhile investment for dental practices? Dental practices should weigh the costs and benefits of membership plans and become familiar with the software tools that enable them.
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Infographic: What new tech means for nursing homes of the future
Brian Wallace Medical & Allied HealthcareThe COVID-19 pandemic has highlighted the need for quality nursing home care. While 25% of COVID-19 deaths come from nursing homes, the quality of the nursing home affects results: 4- to 5-star nursing homes had 94% lower risk than their 1-star peers. When the pandemic is over, those disparities will remain. As the population of America ages, nursing homes will house more people than ever in the coming years.
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