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Social media ad spending trends for 2019

Emma Fitzpatrick Marketing

If you’re like most businesses, you increased your digital media budget this year. On average, marketers planned to boost that line item by 49% compared to 2018, according to Nielsen’s 2018 CMO report. But did you know social advertising is growing even faster than other forms of digital advertising? Businesses increased their social media spending by 24% year-over-year while other digital ads only rose by 12%, according to a 2019 Q1 Merkle report. Read on to learn what social platforms businesses are spending the most advertising dollars on in 2019.

Infographic: The future of cybersecurity budgeting

Rob Sobers Science & Technology

Online scams and data breaches are at an all-time high as hackers learn new security software and coding for various products. Cybersecurity spending is set to hit $133.7 billion by 2022, leaving some companies worried about allocating their budgets. Companies are not prioritizing cybersecurity as a "checkbox item," which is leading to the headaches of security breaches and personal data being stolen. A company’s overall security posture can improve if everyone is on the same page about budget allocations and how they impact the business.

What to know about telecom management

Mark Hearn Communications

Telecom management is a term that often sends shivers down the spines of business owners because of the complexity involved. Telecom management encompasses IT, phone, cellular, hardware, and software. Usually, the duty of telecom management was laid at the feet of a company’s IT department, which has burdened many of those employees and reduced their effectiveness at doing the job for which they were hired. Because of this, there needs to be a separation between IT and telecom management, which is where the dedicated telecom management team comes into play.

3 reasons to look for a job while you’re happy

Catherine Iste Business Management, Services & Risk Management

Unemployment is low and a wide range of industries continue to experience job growth. As the market for talent becomes more competitive, opportunities for talented individuals increase. For many of us, the last thing we want to do is voluntarily endure the time, energy and emotional drain of a job search. However, it is in a market with lower unemployment that we may have a better chance to move up. In other words, it is now, while we are happy and gainfully employed and thus do not need to look for work that we should consider jumping into the talent pool.

Scoring schemes for prioritizing project risks

Dr. David Hillson Business Management, Services & Risk Management

Several leading project risk management standards and guidelines suggest that individual risks can be ranked using a risk-scoring scheme that represents a combination of probability and impact. The Risk Score for each risk is produced by multiplying P by I, then this score is used to rank the risks. But have you ever wondered where these numbers come from? This particular risk-scoring scheme was developed by a small group of risk consultants in the mid-1990s to bring some consistency to our practice. The thinking was as follows in this article.

6 steps to earning employees’ trust

Candice Gottlieb-Clark Business Management, Services & Risk Management

I am often asked how I get people to tell me things that they won’t share with their manager, boss, or human resources. Certainly, part of my success is that I’m simply an outsider. I present much less of a threat to an employee or staff member than internal players poking around and asking questions. Another reason may be an esoteric quality I bring that makes people feel safe. But beyond those intangibles, here are six tips for earning trust and getting complete and honest responses from your team.

Ensuring the safety of women business travelers

Terri Williams Business Management, Services & Risk Management

According to a 2018 report by the Global Business Travel Association, 83% of surveyed women business travelers said they experienced a safety concern or incident within the past year, and 90% said safety concerns determine how they spend their free time while on a business trip. Also, 86% of women respondents stated that safety concerns determine how they book travel — for example, choosing not to fly at night. What are the top threats facing women business travelers, and how can they remain safe?

Business lessons learned from Frankie Valli

Roberta Matuson Business Management, Services & Risk Management

I did something recently that I wasn't sure I wanted to do. I attended a Frankie Valli and the Four Seasons concert. When I first considered buying tickets, I thought to myself, "Do I want to be like one of the audience members that you see on PBS fundraising shows?" You know the kind I mean. Stuck in the ‘60s, singing every word to every song, with no worries regarding who might see them moving their hips to the beat of the song. I decided to throw caution to the wind. I bought tickets, and boy I'm glad I did. Here are some business lessons that I learned from Frankie Valli.

Take flight with the association altimeter

Robert C. Harris Association Management

I spend a lot of time on airplanes traveling to association and chamber meetings. Soon after takeoff, the captain announces, "We have reached 32,000 feet, the ride should be smooth up here." At a high altitude there is less drag. The plane is more efficient, requiring less fuel. There is less turbulence. Routing can be more direct. Like the captain, when I’m addressing boards, I remind directors their efforts are more efficient at higher levels where they can soar. At lower levels, they will be distracted by squirrel chases and rabbit holes.

U.S. economy adds 263,000 jobs; unemployment rate drops to 3.6%

Seth Sandronsky Business Management, Services & Risk Management

The April jobs report shows that nonfarm payroll employment rose 263,000 versus 196,000 new hires in March, according to the Bureau of Labor Statistics. April’s 3.6% rate of unemployment was the lowest since December 1969. In April, the number of long-term unemployed (those jobless for 27 weeks or more) was 1.2 million versus 1.3 million in March, the BLS reported. "The unemployment rate fell for the ‘wrong’ reasons — more people leaving the labor force as opposed to getting a job," said Elise Gould, an economist at the Economic Policy Institute in Washington, D.C.

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