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Say yes to leadership
Robert C. Harris Association ManagementI met a young women in the Middle East who volunteered as a trainer for her professional association. We discussed the goals of the association, and she asked what I thought of the mission and vision statements.
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Make it personal: Retention marketing in the era of personalization
Shawn Smajstrla Association ManagementThe value provided to members will always be an association's most important retention marketing strategy. Keeping members engaged is also a key factor in retention, but several other tactics can help persuade members to stay with your organization when it comes time for renewal.
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The board assessment in 3 easy stages
William D. Pawlucy Association ManagementAssess. Improve. Repeat. Sounds really simple, but in a recent study conducted by BoardSource, "only 51 percent of boards reported that they use a formal, written evaluation of their board." According to the National Center for Charitable Statistics (NCCS), more than 1.5 million nonprofit organizations are registered in the U.S. Therefore, roughly 750,000 nonprofit organizations do not assess the performance of their boards.
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Facebook’s organic reach declined 42 percent. How do you fix it?
Emma Fitzpatrick MarketingIf you feel like your Facebook posts haven’t been reaching as many eyes as they used to, well, you’re right. A new study confirmed what many businesses suspected. After analyzing over 3,000 Facebook pages, researchers found the organic reach of posts dropped 42 percent. As such, brands are having an increasingly difficult time connecting with their customers on Facebook. Many are starting to depend on promoted posts or social ads to amplify their message.
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Taking a personal inventory
Betty Boyd Business Management, Services & Risk ManagementFrom time to time, we all have to do a personal inventory. This can be a very hard concept for some, and is usually dreaded by all. But, there is a tool that businesses use in doing their own inventory: SWOT analysis. SWOT looks at strengths, weaknesses, opportunities and threats, and can be used for personal improvement. Your personal inventory will give you an advantage over others, helping you determine and accomplish your goals — both in and out of the workplace.
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Finding freedom as a project manager: Aligning your work with your core…
Michelle LaBrosse Business Management, Services & Risk ManagementAfter studying systems dynamics modeling for three decades and from first-hand experience, I’ve realized when you establish several key core values, you can create an entire self-replicating system for your organization. Identifying those core values that drive your own leadership style as a project manager will help you thrive through times of change in your organization, and, most importantly, will give you enormous freedom to develop into the unique style of leader you want to be.
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38 truisms every association needs to know
Robert C. Harris Association ManagementThrough many years I have espoused principles to serve as platforms for board development. Sayings directors may ponder and hopefully remember include nuggets like, "Boards govern and staff manage."
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3 leadership myths no one wants to discuss
Catherine Iste Business Management, Services & Risk ManagementInstead of looking at a checklist of things you need to become a better leader or manager, this article will explore often misunderstood leadership advice.
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Webinar recap: Implementing CRM
MultiView Association ManagementWill client relationship management software grow your organization or solve all of your problems? Or will it be yet another costly system that saps your staff of productivity while barely being used? (Hint: It all depends on the implementation.)
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10 cost-saving tech tools to help nonprofits
William D. Pawlucy Association ManagementNonprofit technology budgets are shrinking, but the need for robust technologies is growing. Organizations with both small and large budgets can benefit from these 10 tools that can help collect data, improve communications and provide additional capacity.
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