Recent Articles
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Career opportunities with prosthodontics
Piyush Bakshi Oral & Dental HealthcareProsthodontics, or prosthetic dentistry, treats dental issues such as missing or deformed teeth, trauma from accidents or birth defects. In the United States, the cosmetic dentistry market is worth $3 billion, and prosthodontists are uniquely placed to take advantage of this growing market.
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Meet BadUSB: The latest cybersecurity threat for businesses
Ross Lancaster Science & TechnologyThe past 12 months has been a time of high anxiety for the cybersecurity field. Well-publicized breaches with giant companies like JPMorgan Chase, Home Depot and Target have affected millions of consumers. With unprecedented resources at hackers' disposal, practically every company has at least some concern about the safety of its data.
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The art of using a story to sell
Anne Rose Travel, Hospitality & Event ManagementA story makes the unfamiliar familiar. A story draws people into the experience, making them a participant, not a bystander. A story ignites their imagination and allows them to assume starring roles in the story. It allows them to feel what the characters feel, see what the characters see, and experience similar outcomes to the characters.
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Why Iran won’t displace Russia as top gas supplier to Europe
Lucy Wallwork Natural ResourcesEver since the unfolding of the Ukrainian crisis in February, there have been regular news reports suggesting various gas sources that might "displace" Russia as the supplier of two-thirds of Europe's natural gas. Buoyed by steadily progressing negotiations over nuclear power and the prospect of an easing of sanctions, the latest candidate has been Iran.
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Nurse management: Open source or old school?
Keith Carlson Medical & Allied HealthcareJust like any industry, there are "old school" and "new school" approaches to nurse management. In the 21st century, many managers still cling to old ways of thinking that are, to a great extent, based on top-down, hierarchical corporate structures steeped in 20th-century patriarchal culture.
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School of thought: Fish sales by the numbers
Kevin Plazak Pet CareSelling fish in a pet store generally follows a distinct pattern that takes time. Your cost in the employee/customer interaction is in the price of the fish and your employee's time. Since the amount of time spent with a customer is somewhat at the mercy of the customer's wishes, all you can do is maximize the number of fish you sell to each customer.
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Your promotional bio: Is it a boon or a bust?
Fred Berns CommunicationsMany of the people who need to know you, don't. Your prospects don't. Your website visitors don't. Even your clients don't. That's because, if you're like most business professionals, your promotional bio undersells you and fails to give credit where credit is due. Problem is, you can't effectively sell your services and products unless and until you can sell yourself. The personal sale is the most important sale you ever make.
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First healthier sodas, now healthier food
Bambi Majumdar Food & BeverageThe world's leading soda makers — Coca-Cola, PepsiCo and the Dr Pepper Snapple Group — recently announced a drastic calorie cut in their drinks. But it seems that they are not the only ones bitten by the "go healthy" bug. In 2010, 16 major food and beverage companies joined hands with the Healthy Weight Commitment Foundation. They announced that they would focus on reducing 1.5 trillion calories in their products by 2015.
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Will Facebook force advertisers to forget about tracking cookies?
Danielle Manley MarketingAdvertisements are often considered a necessary evil. They are "necessary" for businesses and brands, but they are "evil" for viewers, especially when the ad has no relevance for them. Now, Facebook is taking technology one step further with the introduction of two new advancements.
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7 key elements of an effective new employee orientation program
D. Albert Brannen Business Management, Services & Risk ManagementNew employee orientation is one of the most important of all human resources transactions. "You never get a second chance to make a first impression," is a saying that really applies to orienting or onboarding new employees. Regardless of the industry or employer, effective new employee orientation should include at least seven key elements.