Recent Articles
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Why your church should use email marketing software
Deborah Ike Religious CommunityDoes your church send email newsletters with information about upcoming events and church news? If so, can you tell how many people read each email? Are you seeing an increase in visits to the church website or more event registrations within a day or two after sending a mass email? An email marketing software can help with those items and much more. Here are a few reasons why your church should consider email marketing software.
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How successful women avoid burnout: You need a tribe
Terri Williams Business Management, Services & Risk ManagementAchieving success is a praiseworthy feat that usually requires a certain level of sacrifice. But women may pay an additional price for their career achievements. Research reveals that women are more likely than men to suffer from depression. This could be related to the stress of balancing work and family responsibilities, feeling isolated at work, and/or a host of other reasons. Many successful women end up experiencing burnout, but is it necessary to choose between your career goals and your health and happiness?
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New study shows compelling case for link between autism, antidepressant…
Dorothy L. Tengler Medical & Allied HealthcareAutism is a complex neurodevelopmental disorder. Although many causes have been proposed, the cause is still questionable and ultimately unknown. However, a recent study shows a potential link between autistic-like behavior in adult mice and exposure to a common antidepressant in the womb. One of the most commonly prescribed antidepressants is fluoxetine (Prozac), a serotonin reuptake inhibitor. The researchers investigated adult mice born to mothers treated with fluoxetine over a 15-day time period, which corresponds to the second trimester in humans, compared with those born to mothers given normal saline.
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New York-area pipeline halted, Keystone XL persists
Michelle R. Matisons Waste Management & EnvironmentalPipelines have become one of the biggest issues in U.S. environmental politics since the 2016 Standing Rock protests against Energy Transfer's Dakota Access Pipeline (DAPL). The main issues opponents raise are groundwater contamination and spills. These concerns can be found across the country, as pipeline opponents in the Northeast recently defeated a 37-mile, $1 billion natural gas project, the Williams Companies’ proposed Northeast Supply Enhancement (NESE) Pipeline. Intended to connect natural gas fields from Pennsylvania through New Jersey to New York, the pipeline application has been rejected on a technicality, citing potential copper and mercury contamination in water.
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Security cameras in classrooms: The debate continues
Brian Stack EducationMy suburban New Hampshire high school, home to some 800 students and staff, is not unlike many a high school from coast to coast that has received a variety of security upgrades, including the expansion of our video surveillance network. What once was a limited system with just 10 cameras pointed in the most high-traffic parts of the campus is now a system approaching 100 individual cameras that record and save footage for nearly two months. As expansive as our security camera network is, we have drawn a line in the sand in terms of what footage we record.
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How to convert customers on social media
Emma Fitzpatrick MarketingFor most businesses (70%), their top goal for social media is to raise awareness, according to the 2019 Sprout Social Index. Driving sales and generating leads came in a close second, though. It helps that 90% of marketers found that investing in social media has a direct impact on their revenue. But as you invest more in social, how can you ensure impact to the bottom line by moving customers down the funnel? Read on for data-driven tips from Sprout Social about what customers want from you at each step of their buying journey.
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Horror stories from the GPS
Cindy Belt Recreation & LeisureI don’t know if everyone has a name for their GPS system. Over the years, we programmed all of ours to use a female voice and call it "GPS Lady" when we are feeling generous. There are other times where we are less generous. The mixture of technology and an RV pulling a car can bring about some chilling stories. Even buying a GPS specifically designed for RVs hasn’t stopped all the problems. Here are some of our stories or ones we have heard.
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How to fast-track your strategic plan implementation
Robert C. Harris Association ManagementWithin minutes of adjourning, the planning retreat the directors scattered, returning to work after volunteering for a day or weekend to create the multi-year strategic plan. Back at the association office, staff were playing catch-up. There was temptation to put the new document in a file with other older strategic plans, or to put the plan in a notebook to collect dust on the bookshelf. A plan that lingers without taking action will lose momentum. The leadership team has to be resourceful to implement their new plan.
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Before you plan your next trip, take a look at Mobility-as-a-Service
Bambi Majumdar Transportation Technology & AutomotiveWe can't think of life without Netflix. What if there was a Netflix of transportation to change the way we travel? As fantastic as that may sound, it's already happening and we should get ready to sit back and enjoy the ride. A new McKinsey & Company report states that the future of U.S. urban transportation lies in Mobility-as-a-Service (MaaS). Rapid population growth and expanding urban spaces are leading to increased pollution and road congestion. New-age mobility possibilities can provide some solutions to combat these issues by offering means of alternative transportation.
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Building mathematical discourse with English learners
Erick Herrmann EducationLearning mathematics is a critical skill in the 21st century. Mathematics builds critical skills, such as problem solving and applying logic. While some claim that mathematics might be an easier subject area for English learners due to the nature of the subject, this is clearly not the case as mathematics requires a significant amount of language. The purpose of mathematical discourse is to deepen understanding of mathematical concepts. Teachers can facilitate mathematical discourse in their classrooms for English learners in a variety of ways.