Recent Articles
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Charleston Yeager hoping for growth as first new flight takes off
Matt Falcus Transportation Technology & AutomotiveYeager Airport in West Virginia is hoping the start of a new airline route will mark a return to growth and more services in the near future. The airport serves the Charleston, the capital and largest city in West Virginia, with a population of around 220,000 in the metropolitan area.
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Creating change within your association
Meagan Rockett Association ManagementAssociations are constantly on the lookout to create change in their industry, and also to remain relevant. Paul Smith, the executive director of the Canadian Association of Career Educators and Employers was kind enough to share his experience with his organization, the change created, and the accomplishments achieved as a result.
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School improvement requires more than just a plan
Thomas Van Soelen EducationPlans rule our lives as educational leaders. We spend considerable time building plans for a variety of stakeholders: principals, teachers, federal and state departments of education, governing bodies, even for each other. After that first, often arduous writing of the initial draft, many leaders struggle with how to revise the plan in meaningful, engaging ways.
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Top 3 interior design project challenges
Christina Mogk Interior Design, Furnishings & FixturesWhile most people do not appreciate being clumped in with mass generalizations, there are times when there is some comfort to knowing you are not alone — particularly when it comes to challenges you might be facing. In this case, we are talking about the most common dilemmas homeowners face when working on a home renovation or design project.
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What is Big Pharma’s core competency?
Mike Wokasch PharmaceuticalIn a mature industry like pharmaceuticals, you might think that determining a drug company's core competency would be pretty obvious. You also might think that most Big Pharma companies have this well sorted out. Well, I'm not so sure.
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Sticking to the basics of event operations
Bill Hanson Sports & FitnessSimply stated, event operations is detail management — the identification and execution of all functions that lead to a successful event. Event/project managers who live by the three A's will produce successful events.
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Increase revenue through customer service
Greg Witz RetailToday's business world has gone beyond simply having a good product or service at a reasonable price. Social media has increased the importance of customer service, with 78 percent of online customers recommending the brand to a friend after having a great service experience.
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Using postcards to generate calls and referrals
Jeffrey Dobkin MarketingA letter is the best marketing tool. In a letter, you have time and space to sell, sell, sell. You can explain benefits and features. You can show facts and figures. But a letter is a lot of work and expense.
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The secret way to get paid on aged accounts today
Scott Wolfe Jr. Construction & Building MaterialsMost contractors can relate to payment and accounts receivable aging problems. Customers feed out excuse after excuse to delay paying a pay application or invoice in the construction industry.
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Offbeat road trips are on the rise
Bambi Majumdar Travel, Hospitality & Event ManagementThe travel industry is definitely bouncing back. Bookings and projections all show the promise of profit in the coming months. Yet there is another travel trend that is showing signs of growth — road trips.