Marketing automation is becoming 2015's most-discussed association technology. Should you adopt it?

Members continue to grow their expectations at precisely the same time organizations are feeling a resource crunch. At the same, many are spending significant time and money on social media, often with a dubious return on investment. Is marketing automation the solution — or is it just another expensive time sink?

Author and social media expert Randall Craig shares practical advice and insight in the tight, content-focused webinar below.