Communicating with consumers should be as easy as communicating with friends — using a simple text. With a 98 percent open rate, text messages are almost guaranteed to be seen.

SMS marketing is revolutionizing the marketing world with its efficiency and reliability. Just take a look at the top five reasons why you should start an SMS campaign:

  • Text messages have a 98 percent open rate, while email only has a 20 percent open rate
  • 80 percent of people are already using texting for business
  • 75 percent of people prefer to have offers sent via SMS
  • 77 percent of consumers with texting capabilities between the ages of 18-34 are likely to have a positive perception of a company that offers text capability
  • 70 percent of employees think their organization should use text messaging to communicate with employees

Use this beginner's guide to SMS marketing for some quick tips and tricks before starting your own SMS campaign: