Emojis can invigorate social ads
Monday, June 27, 2016
Like most businesses, you're looking for a way to make your ads stand out from competitors. Especially in the social and digital sphere, companies are often duking it out for the same keywords and demographics.
Well, Twitter may have a solution for you. Beginning July 17, you can target your Twitter ads using emojis. This is just one of many changes the micro-blogging platform has made this year. According to Jack Dorsey, Twitter's CEO and co-founder, the company is hoping "to refine [their] product" amid Twitter's record-low stock prices.
With Twitter's newest emoji-targeting feature, your company can deliver ads to just the right audience. Emojis aren't just for millennials, either. These digital images have become an integral part of online communication. Many users say they help express their feelings more accurately than words. In fact, just last year, an emoji was named Oxford Dictionary's Word of the Year.
With 72 new emojis set to release this week, your brand can and should be able to communicate your products and services using emojis. From high heels and lipsticks to beers and burgers, you can use emojis to connect with your target demographic.
Discover why your brand should take advantage of Twitter's new emoji targeting and how to use this new tool.
Emojis aren't just for millennials
All data from the 2015 Emoji Report:
- 92 percent of those online use emojis, and 60 percent use emojis weekly.
- While those 29 and under are the heaviest emoji users, emojis are used by all ages. 68 percent of 30-to-35-year-olds use emojis, as do 62 percent of those over 35.
- Women are 19 percent more likely than men to frequently use emojis.
On Twitter, emojis are a must
Since Twitter is the only platform that limits character count, users have to express their complex thoughts in a simple way. Enter emojis.
- Since 2014, users have tweeted more than 110 billion emojis.
- About 10 percent of general topic tweets contain emojis.
- The top five most popular emojis on Twitter are hearts, joy, unamused, heart eyes and relaxed.
- When you enable on emojis on your ads, it improves the click rate by a staggering 9.2 percent. Likewise, it boosts the average dwell time on ads by 7.8 seconds, according to the 2015 Emoji Report.
How to use emoji targeting on Twitter
Since this feature won’t be released until July 17, the specifics on how to use this feature remain a bit cryptic.
In their official blog post, Twitter advises you reach out to one of Twitter's Official Partners. There's no date or timeline when this feature will be rolled out to all users. If you can't access this feature, be sure to include emojis in your tweets and ads. As you can see, they work wonders on Twitter!
For now, we do know you'll only be able to target one emoji at a time and can exclusively target official Unicode emojis. To maximize views and clickthrough rates, combine this new feature with Twitter's other targeting tools.
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