Why we do something is just as important, if not more important, than how we do something.

I receive a plethora of advertising and marketing materials related to "church communication" on a daily basis. They arrive via email, Facebook, direct mail, in person and by other media avenues. With all of those outlets constantly reminding me how to do something the "right way," it's easy to push aside why being a church communicator is important.

In a church, many people come together from different paths, but they all must come together with the same goal. This basic goal is to learn who Jesus is. Therefore, the main goal of all church communication is to relate that message.

It is a belief that is deeply personal and carries a lot of weight in one's daily life. Everything else grows from that.

I've always held the belief that if you can't relate to someone, then you probably won't have a fruitful relationship with him/her.

I'm not able to be successful in my role if I don't know who I am serving. If my audience is striving toward the goal of knowing who Jesus is, then I need to know and understand that same goal. This is where being able to relate to someone is so valuable.

My job is mainly designing advertisements and marketing materials, staying on top of marketing trends in the digital world and to be a pro at organizing the outlets that are used to give information. All of those things take on a different light when I know how they actually affect the people who are on the receiving end of them. That knowledge makes my job much easier and more enjoyable.

"God loves you." We've all heard that phrase throughout our lives. Even if you don't say those words, your attitude needs to reflect that.

Lifting up, edifying and encouraging people are an imperative part of being a church communicator. If you are a church communicator, take the time each day to remind yourself of why you are doing what you are doing.