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How to power up your marketing might through improved browser push notifications
Lisa Mulcahy MarketingAccording to a new report, only one-quarter of surveyed businesses have been able to shift completely to virtual work environments during the COVID-19 pandemic. This news isn't all bad, though — most of your customers are living life through their phones and laptops, too, and they want more convenience than ever. What's one terrific way to freshly tailor your brand’s marketing messages as your clients, partners and customers start spending again? Amp up your browser push notifications.
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Fitbit races to help COVID-19 patients by developing an emergency ventilator
Tammy Hinojos Medical & Allied HealthcareFitbit has secured an Emergency Use Authorization (EUA) from the FDA for a new device, the Fitbit Flow. It will be a low-cost emergency ventilator that can be used to help with patient needs surrounding the COVID-19 pandemic. Fitbit said that after seeing the tremendous need for ventilators across the nation and, indeed, around the world, it pivoted and applied its in-house brainpower in advanced sensor development and hardware design to create the Fitbit Flow.
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Should your brand be on TikTok?
Sheilamary Koch MarketingIn 2019, only 9% of American internet users said they'd used TikTok, but that jumped to 49% for teens. Ranking third favorite among U.S. teens, this reincarnation of lip-syncing channel Musical.ly now features a 25-second video format, with the option of stringing four videos together. Its popularity among young people reinforces TikTok's status as a Gen Z app. So how can marketers ride the wave of a platform where some 37% of U.S. users report annual household incomes of $100,000 or more?
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Infographic: Boosting your immune system — Fact vs. fiction
Brian Wallace Medical & Allied HealthcareDuring the pandemic, attention has turned to how we can stay as healthy as possible, meaning the immune system is at the forefront of many people's minds. This infographic looks at what exactly the immune system is and breaks down some popular recommendations about how to boost it.
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5 ways facility condition assessment software can improve your building
Ajwad Gebara Facilities & GroundsAs maintenance needs increase with a building’s age, building managers across the globe are surrounded by some difficult questions. While the facilities team may work on expecting the unexpected, other departments might not be as proactive. Building managers want to put an end to these worries. But how can they do that? your facilities-related challenges can be solved with a state-of-the-art facility condition assessment (FCA) solution. This software enables you to manage your single and multisite building assessments.
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Smart bidding can be your new digital marketing weapon for recovering brand…
Lisa Mulcahy MarketingAccording to a new report, 79% of surveyed B2B businesses say they've been negatively impacted by COVID-19. That same report finds that 28% of surveyed businesses think their sales cycle will be slowed by three to six months. How can you start boosting your sales as quickly as possible? Smart bidding is a tech tool you can use to analyze millions of signals within your customer data — something you could never do single-handedly.
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Report: Developed countries are more vulnerable to cybercrime
Daniel Markuson Science & TechnologyResidents of developed countries are more likely to become victims of cybercrime, according to the new Cyber Risk Index by NordVPN. The defining qualities of developed countries — high-income economy, advanced technological infrastructure, urbanization, and digitalization — are the same factors that increase the prevalence of cybercrime. NordVPN’s Cyber Risk Index covers 50 countries, comprising 70% of the world population.
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5 healthy habits for staying sane while working from home
Caroline Goyder Business Management, Services & Risk ManagementIf you are working from home, you're likely spending much of your day video conferencing or teleconferencing. It should be wonderful, shouldn’t it? No commuting, no open plan office distractions, no hot desking. But unless you create some constructive habits when working from home, your days can quickly become a draining treadmill of calls. Here are a few healthy habits to adopt to help keep your energy up and your co-workers boosted and upbeat.
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Could cannabis help treat COVID-19?
Bambi Majumdar PharmaceuticalThere is a massive global effort underway to develop a COVID-19 vaccine as quickly and as thoroughly as possible. But in the meantime, new prevention strategies and therapies are sorely needed. One promising Canadian study indicates that certain enzymes in cannabis could help treat the disease. It highlights cannabis’ benefits as an aid in blocking the cells that enter the body from the novel coronavirus.
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Museum educators fill a critical need for students
Sheilamary Koch EducationTo say museums have been hit particularly hard by the COVID-19 pandemic would be an understatement. The American Alliance of Museums estimates that museums in the United States are collectively losing at least $33 million a day. Yet even now while they’re hurting most, many museums have offered entertainment and solace to families sheltering in place at home with free virtual tours. Teachers have been able to take advantage of these resources to create engaging lessons for students on virtual field trips.
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