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Savvy nonprofits raise awareness and donations via social media
Jim Alvarez Association ManagementNonprofit organizations are driven to provide meaningful support to those they serve. Many nonprofits have unique and compelling stories that illustrate the impact of what they do. Savvy nonprofits embrace social media to highlight stories punctuated with engaging images along with video and audio clips to evoke emotional responses from supporters. Adding a distinct call to action puts nonprofits in the driver's seat to increase revenue opportunities.
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When is the right time to celebrate?
Deborah Ike Religious CommunityYou've just wrapped up a successful ministry outreach your team spent months preparing to host. It's Saturday evening, and you're already thinking ahead to Sunday morning. You have a great Sunday, then Monday rolls around and it's off to the races on planning the next big service or event.
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Pastors, stop saying you have stories
Mark MacDonald Religious CommunityWe've been there. Standing on the platform, we want to encourage the congregation. To motivate them to continue doing something we've been asking them to do. We have a "feeling" it's happening. They must be doing what we've been asking. In fact, you've probably heard some third-party anecdotes. So-and-so told you about someone she knows who is doing something. You can't even remember their names or details.
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7 traits of a potential project manager
Deborah Ike Religious CommunityThink of a project manager as an orchestra conductor. He doesn't play the music, but he keeps the musicians in sync. If your church hasn't really focused on assigning a leader or project manager over each effort, you may not have a staff member on board who's specifically trained in that discipline. Thankfully, project management is a skill you can learn with on-the-job training. However, it does require a certain set of innate skills that are harder to teach.
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Too soon to think about Christmas communications?
Mark MacDonald Religious CommunityEveryone groans when we see the first back-to-school commercial of the year. Almost as much as seeing the first Christmas ad that asks "Started your holiday shopping yet?" We're never fully ready to be reminded of huge events on our calendar — even if they're close.
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Yes, it’s time to start planning for Christmas
Deborah Ike Religious CommunityWe're still experiencing warm weather, sunny days and lots of outdoor activities. Oh, and we also have about five months until Christmas. While that sounds like plenty of time now, consider this.
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Tell your members what to say (but be careful)
Mark MacDonald Religious CommunityThe power of good communications is the ability to get people to understand the "main" benefit of something so they’ll share it. It’s what you want to be known for. Want people to come to your church? Tell your members what to say. Plant into their minds the key benefit of attending your church, and something that’s compelling enough to get someone else to try your house of worship. If you don't say it for them first, each will be tempted to say different things.
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Using Pokémon Go to draw people to your steeple
James Clyburn Religious CommunityIt's been roughly two weeks since Pokémon Go was released in the United States. Small businesses, parks and even places of worship are discovering new ways to take advantage of this augmented reality app's popularity. And new ideas are being formed as the game is introduced to other regions of the world.
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7 steps to conflict resolution in the church
Deborah Ike Religious CommunityFor some reason, when we start to work at a church, we unconsciously expect everyone to get along and not have any conflict. That idea tends to be proven false fairly quickly. After all, while we're all followers of Christ, we're also still human (frustrating, I know).
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3 ways administrators are skeptical about church communications
Mark MacDonald Religious CommunityWe recently finished a successful The Church Network conference in Dallas, where hundreds of church administrators gathered together for learning and fellowship. I spoke at the communications Fast Track, conducted live on-the-spot web and brand analyses, met with dozens of people who stopped by our expo booth, and finished the week with a session about church communication.
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