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Trends expected to accelerate in the biopharma industry
Jane Marsh Waste Management & EnvironmentalAs eco-consumerism rises, individuals call for higher sustainability standards in the medical industry. Research and development are booming, and in the process, are generating surface-level and atmospheric waste. Fortunately, environmental researchers are developing sustainable procedures for biopharma companies to follow. Various trends are rising in the industry, decreasing the ecological degradation associated with production and distribution.
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What lessons did COVID-19 teach your healthcare organization? Use what…
Lisa Mulcahy Healthcare AdministrationEvery hospital administrator, physician and caregiver has been tested and changed by the COVID-19 pandemic. While the challenges your facility faced were no doubt huge and tremendously difficult, you and your teams can now take the lessons you learned while operating during COVID-19 to improve patient care to its highest degree — and you can innovate for the future through key steps that will ensure you’re prepared for anything. Use the following science-based advice for identifying and implementing the changes you need to offer your very best to your community.
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B2B tactic boosts high-value service lines
Jeff Barasch Healthcare AdministrationWhile healthcare organizations are busier than ever due to the pandemic, their bottom lines have suffered. But hospitals and healthcare systems can offset the fiscal hit by leveraging their top revenue-generating clinical services. High-value service lines, even in competitive markets such as metro New York, have been setting themselves apart with precisely targeted, multi-faceted B2B marketing that incorporates specialty publications. Elite cardiology and ortho service lines have used high-impact journal-style publications to target referring physicians with a great deal of success.
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Bridging the gap: How to reach herd immunity with vaccine confidence
Brian Wallace Medical & Allied HealthcareAfter a year of COVID-19 significantly affecting our lives, a light at the end of the tunnel to normality is finally here. Three effective vaccines have been distributed throughout the U.S. and hope for herd immunity is in sight. However, there is still a gap between those being vaccinated and those who do not want to be vaccinated. Approximately 10 to 15% of the U.S. population will need to change their mind about being vaccinated in order to reach herd immunity at 70 to 85%. The main two reasons for vaccine hesitancy are freedom of choice and side effects. Freedom of choice must remain, but with incentives given by the government or companies, many who are hesitant may go ahead with the vaccine.
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Tech tricks that could prevent future COVID-19 outbreaks in your healthcare…
Lisa Mulcahy Medical & Allied HealthcareEven as the COVID-19 pandemic finally seems to be showing signs of slowing down in the U.S., you know as a hospital administrator or physician that you still can't take your eye off the ball in terms of prevention strategy. One of your top priorities will be stopping any further coronavirus spread in your facility until herd immunity and/or highly controlled case counts have been reached in your region, so you need up-to-date solutions your staff can swiftly and easily implement. The following cutting-edge techniques can mean simplified and highly effective infection control for your organization.
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Infographic: Pandemic digital health trends you should know
Brian Wallace Medical & Allied HealthcareThe COVID-19 pandemic brought a rapid acceleration in digital health services and telemedicine. Much of the digital transformation in healthcare has been driven by patient expectations and has little to do with doctors' age or level of experience. Today, physicians are more likely to recommend health-related smartphone apps, fitness wearables and other technology to their patients. Many use social media to engage with and educate patients. In fact, 87% of doctors who are high digital adopters share educational videos with patients regularly.
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Infographic: Digital messaging and the future of healthcare
Brian Wallace Medical & Allied HealthcareAs people grow accustomed to messaging retailers, restaurants, and customer service agents, they’re beginning to expect the same from their doctors. Seventy percent of people want to communicate with their doctor through text messaging. The benefits of messaging for healthcare providers go far beyond convenience and patient satisfaction. Using automated reminders encourage patients to keep scheduled appointments, schedule follow-up care, and keep their prescriptions filled. These measures reduce costs for providers and improve patients’ health at the same time.
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Telemedicine post-COVID: How to implement key lessons from the pandemic…
Lisa Mulcahy Healthcare AdministrationAs you no doubt have learned as a healthcare administrator or professional throughout the COVID-19 crisis, telemedicine is hugely beneficial when it comes to quick triage and treatment of patients at a distance. But that's not the only way you can incorporate this universal technology to help your hospital, clinics or office locations run better. New research is outlining fresh ways you can use telemedicine now and in the future to optimize how well your organization runs. Here are three areas you can focus on.
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Podcast: How to maximize word-of-mouth referrals for a cash-based practice
Jarod Carter Healthcare AdministrationWord-of-mouth referrals can be one of the easiest, lowest-cost ways to attract new patients to a cash-based practice. While this form of marketing can often be considered quite passive, there are a number of fairly easy things you can do that will improve your results. By employing these tactics, you’ll enhance your online credibility, powerfully connect with your target customer, and dramatically increase your word-of-mouth referrals. In this podcast, Jarod Carter discusses specific strategies that will maximize your word-of-mouth referrals.
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Meeting your employees’ mental health concerns and needs
Terri Williams Business Management, Services & Risk ManagementThe year 2020 brought anxiety and depression to many workers. The CDC reported that three times as many adults said they felt anxiety and four times as many adults said they felt depressed in the summer of 2020 compared to the summer of 2019. According to a survey commissioned by Spring Health and conducted online by The Harris Poll, 49% of American workers sought mental healthcare in 2020; 38% of those who sought care say they were driven by a desire to manage emotions related to the coronavirus pandemic; and 43% said the mental health benefits in their employer-sponsored health plan did not meet their mental healthcare needs.
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