Your church needs a communication thread
Tuesday, November 15, 2016
Most people love consistency and flee chaos. A busy church tends to have so many messages and activities that even church staff aren't fully aware of the busy calendar. People in the congregation hear the occasional announcement, but even those who regularly attend can't possibly know everything about the church.
Take another step into your community. They're so far removed that they drive by the campus and barely give you a thought. Stuff going on in there? "Probably, but not for me."
We need to fix this. A thread is the easiest way.
The blood of Christ is drizzled through the 66 books of the Bible. That scarlet thread unites the hundreds of stories and 31,000-plus verses into a wholistic, united book that communicates the love of Christ through His death on the cross. That's the kind of thread we need in our churches.
A communication thread allows these three things for your church:
1. It will cut through the noise
The marketing-saturated world that exists in our communities distracts and becomes chaotic. Since most are looking for peacefulness, they respond to a simple, consistent message. It's like hearing a sustained note in a frenetic rock song — your ear quickly gravitates to it.
Simplifying your church events and efforts into a strong, sustained concept will get people to pay attention.
2. It will focus your ministries
Left unchecked, churches tend to create ministry silos where leaders build walls around them as they promote their own individual efforts. They want to stand out so they can have success even if it's to the detriment of the other ministries.
Instead, we need to support the "farm" rather than build the silo. When every ministry is united under a thread, their unison reaches farther than the rich harmonies of many silos.
The challenge to unite under a thread will also focus every leader to be creative with the thread while supporting the corporate church. Imagine if everyone worked to build your central concept in the community.
3. It will simplify your church promotion
The goal of a good thread is to have a theme resonate into the souls of your congregation and community. Sure, there will still be a lot going on, but people will start seeing the thread everywhere, and it will become the mantra of anyone who engages with you.
When someone at the water cooler says, "Hey, you go to a church, don't you? Why do you like yours?", your members will know the words to say. It'll be your thread. Because your thread is the reason someone would want to attend any ministry of your church. Sure, it may be interpreted slightly different for various age groups, but it'll still be a thread.
So, discover your thread today. It will unite your message, your content, your social media, your website, your outreach and your vision.
Just remember two things about the thread: 1) It has to be desired from the community's standpoint and 2) It has to be easily connected to the Scarlet thread from the congregation's standpoint. Then, they can use it to introduce the gospel into the story of the church.
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