What do luxury hotels look like today?
Tuesday, April 24, 2018
In this age of rapid disruption, it is no surprise that the concept of luxury hotels has changed as well. At one end, we have customized luxury suites for families with children. At the other, we have a new generation of luxury airport hotels coming up. They offer such an incredible experience that they are attracting more than transit passengers as guests.
Singapore is leading this trend with its Shangri-La Hotel. It promises to take the luxury family experience to another level. They have an entire floor dedicated to the luxury stay for families traveling to Singapore. A variety of themed suites and guest rooms, along with play spaces, promises to offer guests an unforgettable experience.
The suites sport unique whimsical interiors that match the themes. These themes include a safari to a treetop, underwater and space adventures and a castle. A connecting tunnel between the children's and parents' bedrooms adds to the adventure. They even have dream-themed beds and an interactive indoor and outdoor play space to complete the immersive experience.
Singapore is also making headlines with the Raffles Singapore reopening. This iconic hotel, the birthplace of the Singapore Sling, is undergoing massive renovations. Singaporeans are proud of the hotel that reflects their history and culture so well, calling it their national treasure.
What is interesting is the theme of renovation itself. It will offer an ambiance beyond luxury. The new lobby will be a hub for social activity for guests and local visitors alike. The energy and elegance of this inviting space will be the foundation of the living room concept. The refreshed dining concepts and modern installations will effectively balance what's old and what's new in this historic place.
If you consider airport hotels dismal and boring, you are not the only one. Even with long layovers, travelers prefer to lounge in the airport rather than check into the depressing airport hotels. Well, the Hyatt Regency LAX is about to change all that. From the luxury comfort of the beds and rooms to its fine dining options, it is fast becoming a hotel of choice for many.
The signature menu offers the varied delicacies of the Los Angeles street food scene. Airport hotels are not known for either luxury or fine dining, but Hyatt has broken that barrier. If others follow suit, this could very well be the next big trend in the hospitality sector. As Forbes contributor Anthony Grant put it, Hyatt Regency LAX beckons one to stay here even if one is not catching a flight.
Hyatt is making waves, but it's not the only one doing so. Others like the TWA Hotel at the JFK, are following the same theme. The $250 million renovation project seeks to bring back the glamour of travel in the early 1960s. Located in the iconic TWA Flight center in NYC, the new luxury theme will offer guests an unforgettable and immersive experience.
The renovated hotel will pay homage to a special time in American history when air travel was not a necessary evil, but a fascinating luxury. The ambiance will reflect the rich culture, architecture and ethos of 1960s America. The adjacent museum will focus on the Jet Age and vintage air travel memorabilia. A 10,000-square-foot observation deck that overlooks the runway and upscale restaurants promise to make the new TWA hotel a destination.
We can, of course, expect Dubai to keep up with the trends and wow us again. Later this year, we can look forward to a floating luxury hotel at Mina Rashid on the Dubai waterfront.
Queen Elizabeth 2 (QE2) is all set to reinvent itself. One of most famous luxury liners of the 20th century, it will now be a unique upscale hotel. The new management has restored the liner to create an upmarket hotel. Along with making it a tourist and dining attraction, they are also working hard to preserve its legacy.
QE2 has a fascinating history, and the hotel's museum center will reflect that. It will display its famous collection of art and memorabilia showcasing the history and career of the liner. Along with the restored staterooms and suites, guests and visitors can also enjoy 13 restaurants and bars. These will include the historic lounge and bar, the Chart Room; a new version of the ship's old Yacht Club; a cabaret lounge and a traditional English pub among other dining options.
It is quite clear that a hotel can no longer rest on its laurels or rely on its history. Unless it innovates, it cannot survive the competition. The disruptive concept of luxury is a harbinger of success. They are designed to appeal to all age groups and expand the scope of business.
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